Open to opportunities

Alden Westfall

@aldenwestfall

I build Power BI reports and SQL-driven insights that improve business decisions and workflows.

At ActivTrak, I maintain Power BI reports, write SQL queries, and turn company questions into digestible visualizations and performance insights. I collaborate across departments to streamline workflows and identify opportunities for improvement.

Previously at MIDFLORIDA Credit Union, I delivered ad hoc and automated reporting for senior management across mortgage, lending, accounting, and marketing. I also supported regulatory reporting, conducted geospatial analysis in ArcGIS Pro, and led an award-winning customer lifetime value capstone that used data cleaning, clustering, regression, and survival analysis.

Experience

Work history, roles, and key accomplishments

Current

Data and Reporting Analyst

Current

ActivTrak

Apr 2025 - Present (1 year 5 months)

Maintain and update reports in Power BI to answer questions across the company. Produce SQL queries and transition into Power BI to create digestible graphs and visualizations.

Power BI SQL Data Visualization Business Analysis Workflow Optimization

Management Reporting Analyst

MIDFLORIDA Credit Union

May 2023 - Apr 2025 (1 year 11 months)

Generate ad hoc reports and maintain automated reports for Senior Management. Work with data across mortgage, lending, accounting, and marketing departments to generate insights.

SQL Excel ArcGIS Pro Data Analysis Regulatory Reporting

Customer Lifetime Value Capstone Team Lead

MIDFLORIDA Credit Union

Sep 2022 - May 2023 (8 months)

Collaborated with MIDFLORIDA to calculate the customer lifetime value (CLV) of members. Cleaned and normalized data, generated clusters, defined attrition rates, utilized regression models, and verified accuracy through survival analysis.

Data Cleaning Data Normalization Clustering Regression Modeling Survival Analysis Customer Lifetime Value

Education

Degrees, certifications, and relevant coursework

Florida Polytechnic University

Master of Science, Engineering Management

2025 -

Pursuing a Master of Science in Engineering Management with a curriculum centered around project management, data analysis, data science, and artificial intelligence.