Alberto Vicente Pereira

I've built fashion brands and retail experiences for AVAH, Roland Mouret, Selfridges, Zara, and luxury wholesale accounts. As Founder and Creative Director of sustainable label AVAH, I led everything from design and sourcing to production, brand identity, marketing, and client communications.

At Roland Mouret, I shaped global visual merchandising across UK, Paris, and international accounts, developing shop-in-shop concepts, VM guidelines, floor moves, window installations, styling, training, and sales analysis. I also curated press and VIP events, trunk shows, and seasonal pop-up materials that strengthened the brand's visual language.

My work combines commercial focus with hands-on creative execution: using sales figures, client data, trend forecasting, and KPIs to build relevant merchandising plans and improve conversion, basket value, and store performance.

I've managed teams, trained brand specialists and retail colleagues, built supplier relationships, and created on-brand styling for fashion shoots. I'm now looking to bring my long-standing passion for fashion, sustainability, and visual storytelling back into the industry.