Alaa Eddine
@alaaeddine2
I modernize quality automation and CI/CD systems that help engineering teams ship faster with confidence.
What I'm looking for
I've led quality engineering transformation at Belron Canada, Stay22, Damotech, Endeavor OpenBet, TS Imagine, DiliTrust, TickSmith, and C2 Enterprise. I redesign automation foundations, integrate validation into CI/CD, and improve release readiness across SaaS, financial, legal-tech, industrial, travel-tech, and transaction-heavy products.
My work has reduced regression runtime by up to 45%, shortened feedback loops by up to 40%, expanded automated coverage, and increased automation delivery throughput through AI-assisted workflows with engineering review discipline. I build quality systems that reduce delivery friction, strengthen release decisions, and improve engineering velocity.
Experience
Work history, roles, and key accomplishments
Senior Quality Engineering Consultant
Belron Canada
Jan 2026 - Present (7 months)
Redesigned the automation foundation for a national-scale operation supporting 325+ service centres and 1,200+ employees. Increased automation delivery throughput by ~35% through AI-assisted implementation workflows and reduced duplicate test effort by ~30%.
Senior Quality Engineering Consultant
Stay22
Sep 2025 - Dec 2025 (3 months)
Recovered and modernized a QA automation ecosystem in a travel-tech platform serving 5,000+ creators and processing US$1B+ in yearly transactions. Reduced regression runtime by ~45% and improved feedback speed by ~35%.
Quality Engineering Lead
Damotech
Nov 2024 - Sep 2025 (10 months)
Introduced risk-based testing to align validation effort with release priorities and reduce low-value manual execution by ~25%. Expanded automated regression coverage by ~40% and improved CI/CD validation cadence.
QA Team Lead
Endeavor OpenBet
Dec 2021 - Nov 2024 (2 years 11 months)
Led modernization of automation practices across multiple large-scale applications in a global betting technology environment. Reduced framework fragmentation by ~35% through architecture standards and improved delivery predictability by ~25%.
QA Team Lead
TS Imagine
Sep 2020 - Dec 2021 (1 year 3 months)
Built automation solutions across web, desktop, and financial transaction workflows. Reduced manual validation effort by ~40% through Python-based FIX protocol automation and improved legacy suite stability.
QA Team Lead
DiliTrust
Feb 2020 - Sep 2020 (7 months)
Introduced earlier QA involvement across the SDLC, reducing late-stage issue discovery by ~25%. Built internal analytics and coverage tooling to improve quality visibility and expanded coverage into frontend, API, security, and vulnerability validation.
Lead Automation Engineer
TickSmith
Nov 2018 - Feb 2020 (1 year 3 months)
Built automation pipelines for frontend and backend data systems. Improved testability through earlier involvement in release planning and technical design, reducing downstream test friction by ~20%.
Lead Automation Engineer
C2 Enterprise
Jan 2015 - Dec 2018 (3 years 11 months)
Built UI, API, and performance automation solutions for operational software workflows. Reduced setup friction by ~30% through stronger environment and dataset management and improved validation consistency through technical documentation and defect analysis.
Business Analyst
C2 Enterprise
Aug 2014 - Jan 2015 (5 months)
Translated business requirements into delivery-ready specifications. Improved implementation clarity across technical and operational stakeholders.
Education
Degrees, certifications, and relevant coursework
Alaa hasn't added their education
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