Ahmad Firoz

Building next-generation agentic sales intelligence.
- Lead UX and design systems for Goava's AI-powered prospecting and discovery products.
- Design visualizations for MCP Apps.
- Building a Claude Code plugin that gives engineers Goava's Figma design system across the web app, the Goava Ping mobile app and email templates.

Lumentra Labs is a creative studio built exclusively for the sports industry. We build the visual identity infrastructure behind clubs, athletes, and events: crests, kits, color systems, personal athlete brands, social systems, and sponsor-facing materials.

- Direct end-to-end brand strategy and creative direction across the studio's client roster, spanning club identity, athlete personal brandi

Goava is a B2B sales intelligence platform helping Nordic companies find and win the right customers with AI.
- Owned the end-to-end design function for Goava's award-winning platform, working closely with the CTO, engineering, commercial teams and clients.
- Designed the Prospecting Agent, an agentic AI prospecting tool: ~7× lift in CRM contact exports in its first week, 90% of exported contact

Design consultancy working with global brands and startups.
- Audited and built design systems for Udacity (Veritas) and Siemens, improving scalability and developer velocity.
- Helped Nestlé redesign checkout flows, achieving 1.31× growth in subscription conversion.
- Led stakeholder workshops and rapid prototyping to align user needs with business goals.

Upwork is the world’s leading platform connecting millions of freelancers and clients.
- Helped build Air 3.0, the core design system powering Upwork’s global product ecosystem.
- Unified component libraries across squads, streamlining handoffs and reducing design consistency issues by ~20%.
- Designed design-token architecture and usage guidelines, improving consistency across web and native apps

Joldiapp was an on-demand logistics and delivery startup serving Bashundhara R/A and surrounding areas.
- Co-founded and led product design for an on-demand delivery platform loved by thousands of users.
- Oversaw end-to-end UX and branding, helping the startup grow from concept to daily operations.
- Collaborated with a team of 4 co-founders to build a scalable MVP and optimize user workflows for

Dingi empowers businesses and startups with location intelligence, automation and IoT services.
- Led UX strategy and execution across Dingi's product line.
- Built Dingi's design system from scratch for the web and mobile teams.
- Led design for FollowR, a fleet-tracking SaaS across web, mobile and SMS, working with an embedded engineer, a frontend engineer and 3 full-stack engineers.
- FollowR w

Kotha is a leading local communication and social platform in Bangladesh.
- Created brand guidelines and a design system from scratch, ensuring consistency and scalability across the product.
- Designed user experiences focused on growth-driven UX and human-centered design.
- Helped the platform grow to 110k+ active users, strengthening Kotha’s position as Bangladesh’s top local communication suit

Focused on user research, prototyping, and product design for location and IoT-based solutions.
- Designed Dingi Life, a Bangla-first map and lifestyle app serving 110k+ users.
- Ran research with everyday map users across Bangladesh to shape both consumer and enterprise products.

Cookups is Bangladesh’s largest platform for home-cooked food, connecting home chefs with thousands of hungry customers daily.
- Collaborated with the Product and Marketing teams to design and prototype new user experiences using the Design Thinking process (ideate, define, prototype, test, and iterate.)
- Redesigned the ordering flow, resulting in a 50% increase in food orders and a 1.5× boost in

Volumecoder is a digital startup providing affordable web solutions and digital products for small businesses.
- Designed high and low-fidelity wireframes for the user dashboard and company website.
- Collaborated with other designers to create customizable templates that improved usability and brand consistency.
- Helped shape the early UX and visual direction of the product suite to better serve

Beatnik is a digital agency providing end-to-end design and development solutions for leading brands.
- Collaborated closely with the UX team to translate user research and stakeholder requirements into product designs.
- Worked on Banglalink’s web platform, serving over 35M+ users nationwide.
- Helped ensure research-backed decisions were reflected in design deliverables for enterprise clients.

Let’s Learn Coding is a community initiative helping people — including dropouts and underprivileged learners — gain access to free coding education across Bangladesh.
- Co-founded and grew a nationwide tech education community connecting instructors and students.
- Organized workshops and events across the country to make coding accessible for everyone.
- Built the platform into a hub for collabo

Vilinox is a digital marketing company offering traffic and online advertising solutions to global clients.
- Designed high-fidelity UIs, user flows, and landing pages for multiple marketing products.
- Collaborated directly with co-founders and developers to refine conversion-driven interfaces.
- Focused on usability and visual hierarchy to improve campaign performance and engagement.

Kodeeo is a startup providing MVPs and digital solutions for startups and businesses.
- Designed web and mobile interfaces for client projects, focusing on usability and brand alignment.
- Created visual assets, layouts, and marketing materials supporting product launches.
- Collaborated with developers and founders to deliver fast, scalable MVP designs.

Jul 2023

Jan 2023

Mar 2021

Team leader at varsity group "Inferno", Club lead at varsities Firefox Club. Participating in university activities like Firefox Club, volunteering at CSE Fest and winning in project showcase helped me develop self esteem and confidence. Also the core education of programming and how things work allowed me to empathize with developers and design feasible solutions.

Done diploma training for 2 years. Can manage hotel & restaurants