Product Designer role, ideally B2B SaaS or AI/ML products, where I can work on 0-to-1 design and design systems, not just one. I care about token architecture and scalable UI, but I also still want room for craft: typography, motion, interaction detail. Looking for a team that treats design as both a systems problem and a craft problem.

Advait Shripad User
@advait
Product designer who thinks in systems but still cares about the pixel. Built design systems at ZEE5 (90M+ users) and shipped AI search at Salesforce.
What I'm looking for
I'm a product designer who never quite picked a lane between systems thinking and craft, so I stopped trying to. My background actually starts in Applied Art and branding, ran through motion design, and I was already working as a product designer before I went back and did my MS in HCI to sharpen that thinking further. That mix is probably why I care as much about a design system holding together as I do about how a transition feels.
I've worked on both ends of the spectrum. At ZEE5 in Mumbai, I took ZEE5 Music from zero to one and then built out a token-based design system that had to hold up across mobile, web, and CTV, which meant thinking about scale and consistency from day one, not bolting it on later. At Salesforce, I moved into more technical territory, designing an AI-powered search and Q&A experience that shipped to millions of users.
Outside of the immediate deliverables, I'm the kind of designer who gets into the weeds: typography, motion, the small craft decisions most people skip past. I'm looking for a team that wants both, someone who can zoom out and build the system, but also zoom in and sweat the details.
Experience
Work history, roles, and key accomplishments
Senior Product Designer
Heartland Community Network
Jun 2026 - Present (3 months)
Senior Product Designer focusing on user experience and product design.
Co-instructed 20+ students per semester in motion design for UI and interactive product experiences. Designed and facilitated curriculum modules on micro-interactions and motion prototyping.
Led end-to-end design of Trailhead Solve, an AI-powered learning interface for over 3 million learners, reducing time-to-content by 43% and boosting feature adoption by 32%. Created conversational flows, SLDS components, and multi-modal experiences while collaborating with cross-functional squads.
Senior Product Designer
NAKSHATRA ADVERTISING
May 2024 - Sep 2024 (4 months)
Senior Product Designer for advertising projects.
Senior Associate Product Designer
ZEE5
Sep 2022 - May 2024 (1 year 8 months)
Doubled CTR from 0.39% to 0.89% within 60 days by restructuring information architecture and interaction design for ZEE5 Music. Ran A/B testing and behavioral analysis to optimize user journeys.
Product Designer
ZEE5
Apr 2021 - Sep 2022 (1 year 5 months)
Built a token-based design system in Figma across mobile, web, and CTV, improving UI consistency 40% and reducing development cycles 23.7%. Shipped wireframes, high-fidelity prototypes, and dev handoffs.
Education
Degrees, certifications, and relevant coursework
Indiana University Purdue University Indianapolis
Master of Science, Human-Computer Interaction
2024 -
Pursuing a Master of Science in Human-Computer Interaction, focusing on user experience research and design.
Kalaniketan
Graduate Diploma, Applied Art
2018 - 2022
Completed a Graduate Diploma in Applied Art, developing skills in visual design and creative expression.
Yashwantrao Chavan Maharashtra Open University
Bachelor of Arts, Sociology
2019 - 2022
Earned a Bachelor of Arts in Sociology, gaining insights into human behavior and social structures.
Availability
Location
Authorized to work in
Website
advaitramdasi.comPortfolio
advaitramdasi.comSalary expectations
Social media
Job categories
Skills
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