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Aditi Rai

@aditirai

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Digital marketing strategist focused on user-centric content creation.

India

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What I'm looking for

I seek a role that allows me to create impactful content and drive digital marketing strategies in a collaborative environment.

As a digital marketing and content strategist, I specialize in creating user-focused content that addresses customer pain points. My approach begins with intensive research, understanding the ideal customer profile, and analyzing competition to craft content that resonates with users. In today's digital landscape, visibility is crucial; if users can't find you, they won't engage with your message.

Currently, I am leading content strategy at Versatile, where I developed a user-focused content strategy that significantly improved lead generation. My efforts in SEO have resulted in top rankings on search engine results pages, enhancing brand visibility. Previously, I have contributed to various organizations, including Ketto and Leisurebyte, where I honed my writing and editing skills, producing over 1000 posts and employing SEO techniques to boost engagement.

With a strong foundation in psychology and media management from Indiana University, I bring a unique perspective to content creation, ensuring that it not only informs but also connects with the audience on a deeper level. I am passionate about leveraging my skills to help businesses grow through effective digital marketing strategies.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing and Content Strategist

Current

Versatile

Apr 2024 - Present (1 year 3 months)

Responsible for creating a user-focused content strategy that improved lead generation and managed website design and content. Developed SEO processes that resulted in top rankings on search engines and wrote SEO blog articles to enhance brand awareness.

Content Strategy SEO Lead Generation Ahrefs SEMrush Content Writing User Research Programmatic Processes

Content Writer and Editor

Ketto

Oct 2022 - Apr 2023 (6 months)

Wrote and edited over 1000 posts about medical campaigns, enhancing donations. Responsible for optimizing website content using SEO principles to improve search engine rankings and organic traffic.

Content Writing Editing SEO Research Digital Marketing

Freelance Entertainment Writer

Leisurebyte

Sep 2022 - Oct 2022 (1 month)

Wrote and edited news articles on films and television, employing SEO techniques to enhance content visibility and increase website traffic. Published 15 articles on the platform.

Content Writing SEO Editing Digital Marketing Research

Human Resource Generalist

70EMG

Mar 2022 - Jul 2022 (4 months)

Managed the recruitment cycle for an experiential marketing agency, successfully hiring and onboarding 19 applicants while screening over 2000 resumes and conducting 500 phone interviews.

Recruitment Onboarding Interviewing Human Resources Event Marketing

Admin Head and Content Writing Intern

First Track Entertainment LLC.

Jul 2021 - Aug 2021 (1 month)

Assisted with digital marketing campaigns and wrote content for social media platforms. Involved in hiring and training new interns alongside the CEO.

Digital Marketing Content Writing Social Media Team Collaboration

Education

Degrees, certifications, and relevant coursework

Indiana University, Bloomington

Bachelor of Arts and Sciences, Psychology

2018 - 2021

Grade: 3.5 GPA

Activities and societies: Awarded Dean’s List in 2019 and 2021.

Studied Psychology, focusing on understanding human behavior and mental processes, while also gaining insights into research methodologies and psychological theories.

Indiana University, Bloomington

Bachelor of Arts and Sciences, Media Management

2018 - 2021

Grade: 3.5 GPA

Activities and societies: Awarded Dean’s List in 2019 and 2021.

Studied Media Management, focusing on the intersection of media, technology, and business, while developing skills in content creation and digital marketing.