Open to opportunities

Adil Hussain

@adilhussain2

Message

I’m a senior performance marketing manager scaling high-ROI paid media and lead generation.

Pakistan

Message

What I'm looking for

I’m looking for a performance-driven team where I can own multi-channel paid acquisition, full-funnel lead generation, and CRM automation—scaling efficiently with clear KPIs, data rigor, and room to experiment.

I’m a results-driven Senior Media Buyer and Performance Marketing Manager with 6+ years of experience scaling high-volume paid media. I’ve managed $8.1M+ in direct ad spend across Google Ads, Meta Ads, TikTok Ads, Microsoft Ads (Bing), and native platforms—consistently delivering measurable ROI across B2C, lead generation, eCommerce, SaaS, and regulated verticals.

My specialty is full-funnel growth: I optimize CPA/CPL/ROAS, build end-to-end conversion tracking, and engineer scalable lead-to-win CRM automations. I’ve scaled paid search architecture 2–3x while stabilizing acquisition costs, using value-based bidding (VBB), Performance Max, and Ping-Post / RTB arbitrage to protect efficiency at scale.

I thrive on difficult inventory and competitive auctions—tightening bid strategies to keep CPL below RTB sell prices and improving lead quality through call-only and closed-deal training. Notable outcomes include managing $1.76M/year budgets, generating ~$4.7M ACV, and leading programs that produced 30,000+ verified leads while launching affiliate and CRM-driven pipelines that increased performance from day zero.

Experience

Work history, roles, and key accomplishments

Performance Marketing Specialist

NEXAMP

Jan 2025 - Apr 2026 (1 year 3 months)

Managed a $1.76M annual Google Ads, Microsoft Ads, and Meta Ads budget, generating ~$4.7M ACV at a $0.074 blended CPW. Built high-volume paid search and CRM lead-to-win integrations processing 12,929 leads with a 20.6% close rate, holding $136 CPL while scaling lead volume 35% quarter-over-quarter.

Google Ads Microsoft Ads Meta Ads Budget Management

Senior Media Buyer

BTMARKETING

Jan 2025 - Dec 2025 (11 months)

Delivered 9.0x ROAS on ~$1M CAD spend, generating $7.5M+ in verified closed revenue for high-ticket medical aesthetics and home improvement clients. Produced 10,000+ qualified leads at a consistent $70–$80 CAD CPL using value-based bidding and closed-deal optimization on Google Search.

ROAS Lead Generation Conversion Tracking Performance Marketing Optimization

Senior Media Buyer & Agency Lead

EARNGMEDIA

Jan 2024 - Dec 2024 (11 months)

Deployed $650K in Meta and Google spend for a real estate client, generating 4,200+ qualified investor leads and supporting a pipeline that closed $18M+ in property sales. Executed call-only Google Ads for NDIS providers (2,800+ inbound calls under $55/call) and maintained 8.5x–10.0x ROAS using dynamic catalog ads and UGC testing, plus CRM automation that increased show rates by ~40%.

Meta Ads Dynamic Catalog Ads ROAS CRM Automation Zapier ActiveCampaign Conversion Tracking

Head of Lead Gen & Media Ops

INTELHOUSE

Jan 2023 - Dec 2023 (11 months)

Managed $3M+ USD across Meta, TikTok, Nextdoor, Yelp, and native ads to generate 30,000+ verified homeowner leads while keeping CPL below RTB sell price. Launched MaxBounty affiliate campaigns ($50K spend, $90K revenue; ~80% ROI) and scaled TikTok creatives to reduce blended CPA by 40%, including lead routing via La Fabrica for instant matching and yield maximization.

Ping Post RTB Arbitrage Meta Ads Lead Routing Affiliate Campaigns (MaxBounty)Lead Generation

Paid Media Specialist

SURCHDIGITAL

Jan 2020 - Dec 2022 (2 years 11 months)

Managed 20+ concurrent agency clients with average $10K/month per client, totaling $200K+ monthly managed spend across home services and local industries. Ran high-intent Google Search and Call Ads plus Meta lead generation campaigns using custom forms and qualifying questions to reduce CPL while improving lead quality and close rate.

Google Ads Lead Qualification Performance Marketing