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Alastair Twigg

@addatwigg

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Workforce MI manager driving data-led workforce and reward decisions.

United Kingdom

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What I'm looking for

I seek a data-driven people analytics or workforce MI role where I can own Power BI reporting, improve planning processes, influence pay/reward decisions, and collaborate with HR and operations in a supportive, improvement-focused culture.

I am a Workforce MI Manager with deep experience in workforce planning, reporting and analytics across retail and hospitality environments. I design and deliver Power BI and Excel reporting, create data warehouses and integrate data from systems such as Workday, Cognos and Essbase to provide trusted operational and executive insights.

I have led rollouts of workforce planning tools across multiple stores during volatile periods, introduced new KPIs to improve sales performance and productivity, and reduced manual processes by digitising absence and return-to-work workflows to strengthen data privacy and governance.

I collaborate closely with HR, Reward, Finance and Operations to inform incentive and pay decisions, improve operational efficiency and support store openings; my work has been recognised internally and nominated for awards.

Experience

Work history, roles, and key accomplishments

Current

Workforce MI Manager

Current

Selfridges & Co

Jan 2025 - Present (1 year 1 month)

Led development and rollout of Power BI workforce reporting used by 200 weekly users and implemented a back-end data warehouse integrating Cognos, Workday and Essbase to improve reporting consistency and data governance.

Workforce Planning Power BI Data Warehousing Workday Cognos Excel KPI Design Data Governance

Workforce MI Analyst

Selfridges & Co

Jan 2022 - Jan 2025 (3 years)

Built and maintained Power BI reporting and KPIs from store to executive level, reduced manual sickness handling via a secure digital Return To Work process, and provided reward and incentive analysis to HR and Reward teams.

Power BI Excel Reporting Sickness Management Reward Reporting Stakeholder Management Process Design

Workforce Planning Coordinator

Selfridges & Co

Jan 2019 - Jan 2022 (3 years)

Supported rollout of workforce planning tool across four stores during COVID, designed new processes across recruitment, HR and operations, and improved collaboration and operational efficiency.

Workforce Planning Process Improvement Recruitment support Reporting

Cultural Representative

Walt Disney Company

Jan 2018 - Jan 2019 (1 year)

Selected for the Cultural Representative Program at Walt Disney World, delivering high-quality guest experiences across multiple onstage and offstage operational roles.

Guest Experience Operational Support Customer Service Cross Role Flexibility Training

Workforce Management Coordinator

Ralph Lauren

Jan 2017 - Jan 2018 (1 year)

Supported WFM across 67 EMEA stores handling Kronos staffing and payroll issues, evolved Excel-based reporting to align with business objectives, and analysed store performance to inform bonus decisions.

Workforce Management Excel Reporting Cross Functional Collaboration

Store Supervisor

Ralph Lauren

Jan 2014 - Jan 2017 (3 years)

Managed a large store team and oversaw stock management and logistics, led rollout of an RFID stock management system and developed local reporting to support daily operations.

Team Management Stock Management Reporting Logistics Store Operations