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Adam Fulton

@adamfulton

I build brand identities and marketing campaigns that stay sharp across digital and print.

I design brand identities and marketing campaigns for businesses of all sizes, from owner-led studios to multinational brands. I’m currently based in Valencia and work with clients and teams worldwide.

At Vistaprint, I directed creative strategy across 19 European markets and led branding and marketing campaigns for partners including Liverpool FC, The King’s Trust, and Enterprise Nation. I managed and mentored design and copywriting teams of 5–10 people while evolving design systems across Figma and Adobe Creative Suite.

Through Adam Fulton Design, I create logos and cohesive visual identities for small and medium-sized businesses, working directly with owners to turn their vision into clear branding. I also take on in-house contracts for Vistaprint, delivering landing pages, marketing materials, and print campaigns.

I bring Claude, MidJourney, and Adobe Firefly into my workflow for illustration, campaign photography, and faster concepting without sacrificing quality. Whether I’m sketching a logo, building a campaign, or mentoring a team, I care about the details and work closely with the people I’m designing for.

Experience

Work history, roles, and key accomplishments

Current

Art Director & Designer

Current

Adam Fulton Design

Jul 2025 - Present (1 year 2 months)

Design logos and brand identities for small to medium sized businesses, working directly with owners to translate their vision into cohesive visual branding.

Take on short-term, in-house contracts for companies including Vistaprint, delivering landing pages, marketing materials, and print campaigns.

Leverage Claude and MidJourney for illustration work, and Claude and Adobe Firefly to generate ph

Art Direction Visual Marketing Design Direction Claude Midjourney Adobe Firefly

Senior Web & Graphic Designer

Plytix

Jan 2025 - Jun 2025 (5 months)

Worked directly with the CEO to design landing pages, infographics, and social media campaigns supporting company-wide marketing initiatives.

Brought Claude and Adobe Firefly into the workflow to generate campaign photography, and used Claude and ChatGPT for placeholder mockup text, keeping projects moving quickly in a small, fast-paced team.

Problem Solving English UX Layout Web Design JavaScript HTML5

Art Director

VistaPrint

Jul 2018 - Jul 2023 (5 years)

Directed creative strategy for branding and marketing campaigns across 19 European markets, working with marketing partners to write creative briefs that turned business goals into clear direction.

Managed and mentored design and copywriting teams of 5–10 people, giving hands-on feedback to keep work sharp and consistent.

Built and evolved our design systems in Figma and Adobe Creative Suite, ke

Aesthetics Digital Design Team Management Problem Solving Design Management Design Design Tools Figma English UX Graphic Design Concept Art File Management Art Direction HTML5

Senior Graphic Designer

VistaPrint

Apr 2013 - Jul 2018 (5 years 3 months)

Became the go-to design lead for cross-campaign work, keeping things creatively consistent without officially managing anyone.

Owned design for the company's biggest cross-channel campaigns, like Black Friday and Cyber Monday, across email, web, and social.

Teamed up with marketing, copywriters, and strategy to keep creative execution on track with campaign goals.
Built a library of responsive,

User Interface Design Aesthetics Problem Solving Design Management Design Multitasking Design Tools English UX Graphic Design Concept Art File Management HTML5

Graphic Designer

VistaPrint

Jul 2010 - Apr 2013 (2 years 9 months)

Produced display ads for Google Ads and other digital channels, built to work across a range of formats and placements.

Designed email campaign creative in Photoshop and InDesign, supporting marketing across the customer lifecycle.

Worked within existing design systems and templates, cranking out high-volume design work to support sales and marketing.

Aesthetics Problem Solving Design Multitasking Design Tools English UX Teamwork Graphic Design File Management HTML5

Web & Graphic Designer

Auto Trader

Feb 2008 - Jul 2010 (2 years 5 months)

Designed advertisements for car dealers across Autotrader's magazine and website, ensuring brand consistency for each client.

Created website graphics for car dealer clients as part of an extended service package, building on the same magazine ad campaigns to deliver a consistent look across both print and web.

Aesthetics Branding Design Tools English Teamwork Graphic Design Web Design File Management HTML5

Graphic Designer

Euro Mobiles

Oct 2007 - Feb 2008 (4 months)

Worked as the sole designer for a small mobile phone retailer, independently building the company's website and creating all graphics for marketing campaigns.