I am a Product Manager with 10 years of experience in agile product management, user experience design, marketing technologies, and analytics. I have worked on both B2C and B2B products, including those with 30-50 million monthly active users. My expertise spans Web, Mobile, and TV Apps in the OTT, Healthcare, and Supply Chain domains.
In my current role as Sr. Product Manager (Growth & Expansion) at Rakuten, I am responsible for defining product solutions for Web, Mobile, and Smart TV platforms. I lead the Partnership and Revenue vertical, driving a 30% annual growth in revenue. Additionally, I lead the AVOD vertical, focusing on ad tech to generate revenue through advertisements, contributing to 40% of overall revenues. I have mentored and coached a team of 3 PMs and 1 Business Analyst, implemented analytics tools for user insights and revenue growth, and worked on recommendation engines, user journey mapping, retention strategies, and A/B testing. I have also defined roadmaps for Apps and Playback teams, collaborating with Design to enhance the user experience across Mobile and TV apps, resulting in an 8-minute increase in watch time.
Prior to Rakuten, I worked as a Product Manager at Sony Corporation, where I defined the product strategy and roadmap for SonyLIV, the biggest OTT platform in India. I led scrum teams for TV applications, partner alliances, and web, revamping the entire TV apps for various platforms. I worked on content syndication platforms, improved content showcasing, and collaborated with legal and marketing teams for product safety and regulations. I achieved a reach of 30 million active users every month through product expansion and marketing efforts.
At RoundGlass Partner, a healthcare startup, I led the innovation and growth part of the product, launching a healthy product marketplace. I performed funnel analysis, improved customer retention, onboarded sellers, and closed startup partnerships to drive revenue. I also mentored a team of junior product managers.
Earlier in my career, I managed the entire product development life cycle for B2B SAAS products at ZYCUS INFOTECH LTD. I worked on e-procurement solutions, performed spend analysis and contract management, and coordinated with UI and UX teams to enhance customer engagement. I also trained and mentored internal teams on new SAAS offerings.
India
