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Abhinav Choudhary

@abhinavchoudhary3

Commerce technology lead at Forever New Apparels, leading OMS and fulfilment integrations across e-commerce, ERP, WMS, POS and 3PL.

India
Message

At Forever New Apparels, I own India commerce technology across the OMS, order journey and fulfilment, including the middleware connecting e-commerce, ERP, WMS, POS and 3PL partners. I lead vendor and integration-partner delivery, production issue triage and solution design for new commerce requirements.

At Marks and Spencer, I led technical direction for the enterprise OMS and drove the Fluent Commerce → IBM Sterling OMS migration from solution design through go-live sign-off. I also led API and event-based integrations and helped reduce downtime by more than 10 hours per month through monitoring, incident triage and proactive resolution.

At IBM, I led a client-facing store-operations and fulfilment platform engagement for a retail client processing 1M+ daily orders. I reduced API and system latency to 25ms, enabling ₹3 Cr+ in incremental sales, and guided developers through design, implementation and testing.

Earlier, at Jio, I led IBM Sterling OMS integrations with AJIO for JIT and dropship fulfilment. At IBM, I built order, integration and logistics flows on IBM Sterling OMS for a Netherlands-based client, contributing to a 10% increase in order value and 70% workflow optimisation.

Experience

Work history, roles, and key accomplishments

MS

Technical Product Manager (OMS)

Jun 2022 - Aug 2026 (4 years 2 months)

Led technical direction for the enterprise OMS powering digital commerce, store operations, and omnichannel fulfilment. Drove the Fluent Commerce to IBM Sterling OMS migration, contributing to 15-20% revenue growth and cutting downtime by 10+ hours/month.

IBM logoIB

Advisory Consultant (Product-Engineering Lead)

Jun 2021 - Jun 2022 (1 year)

Led a client-facing store-operations and fulfilment platform engagement for a retail client processing 1M+ daily orders, reducing API latency to 25ms and enabling ₹3 Cr+ in incremental sales. Ran requirement and solution workshops, guided developers, and built dashboards for order success and SLA adherence.

Education

Degrees, certifications, and relevant coursework

Dr. A.P.J. Abdul Kalam Technical University logoDU

Dr. A.P.J. Abdul Kalam Technical University

B.Tech, Engineering

Grade: Distinction

Completed B.Tech with distinction from AKTU, Lucknow.

Tech stack

Software and tools used professionally

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