At Forever New Apparels, I own India commerce technology across the OMS, order journey and fulfilment, including the middleware connecting e-commerce, ERP, WMS, POS and 3PL partners. I lead vendor and integration-partner delivery, production issue triage and solution design for new commerce requirements.
At Marks and Spencer, I led technical direction for the enterprise OMS and drove the Fluent Commerce → IBM Sterling OMS migration from solution design through go-live sign-off. I also led API and event-based integrations and helped reduce downtime by more than 10 hours per month through monitoring, incident triage and proactive resolution.
At IBM, I led a client-facing store-operations and fulfilment platform engagement for a retail client processing 1M+ daily orders. I reduced API and system latency to 25ms, enabling ₹3 Cr+ in incremental sales, and guided developers through design, implementation and testing.
Earlier, at Jio, I led IBM Sterling OMS integrations with AJIO for JIT and dropship fulfilment. At IBM, I built order, integration and logistics flows on IBM Sterling OMS for a Netherlands-based client, contributing to a 10% increase in order value and 70% workflow optimisation.

