Looking for a job

Abdullah Al Mahmud

@abdullahalmahmud1

Message

I build data-driven B2B and B2C marketing programs across EMEA, from strategy through measurable delivery.

United Arab Emirates

Message

I've led integrated marketing programs for TikTok/ByteDance across 19 EMEA markets, spanning major cultural moments, advertiser education, branded content, events, and partner activations. My programs delivered 10B+ cumulative video views, $200K+ in incremental campaign revenue, and a 15% brand-trust uplift across Saudi Arabia, Egypt, Nigeria, and Pakistan.

At Loose Leaf Media, I built TikTok for Business's South Asia expansion program from scratch, onboarding 5,000 entrepreneurs through workshops and incubation. I also use AI-powered workflows to streamline research, production, creative strategy, and reporting, reducing production time by over 60%.

Experience

Work history, roles, and key accomplishments

Current

Founder and Managing Director

Current

Loose Leaf Media

Jan 2024 - Present (2 years 8 months)

Founded and led a Dubai-based creative studio and digital marketing agency, serving as strategic and execution partner for TikTok for Business expansion across South Asia. Directed integrated marketing programs, AI-integrated workflows, and team management.

TikTok For Business Program Management B2B Marketing AI Tools Kling AI Whisper Remotion Claude Prompt Engineering Team Leadership Content Strategy Digital Marketing

Program and Market Insights Manager, EMEA

TikTok / ByteDance

Jul 2022 - Jan 2026 (3 years 6 months)

Led integrated marketing programs and data-driven campaign strategy across 19 EMEA markets for TikTok for Business. Delivered 10B+ cumulative video views and $200K+ in incremental campaign revenue, achieving 15% brand trust uplift across key markets.

Integrated Marketing B2B Marketing Campaign Management Data Analysis A B Testing OKRs KPI Frameworks Stakeholder Management Cross Functional Collaboration Product Education TikTok For Business

Digital Marketing Specialist

Digivizer (Microsoft SEA)

Oct 2017 - May 2022 (4 years 7 months)

Managed B2B and B2C integrated marketing programs for Microsoft across Southeast Asia. Developed digital campaigns for product launches, built community engagement programs contributing to $450K in closed B2B business, and delivered 200% growth in social audiences.

Digital Marketing B2B Marketing B2C Marketing Campaign Management Google Analytics Social Media Analytics Community Engagement Agency Management Vendor Management

Digital Communications Officer

Technology for Social Impact

Feb 2016 - Oct 2017 (1 year 8 months)

Led integrated digital marketing strategy for multiple consumer product launches. Managed agency partners, campaign execution, and performance reporting, delivering the COEL Smart Bangle campaign with highest-ever organic sales growth.

Digital Marketing Campaign Management Agency Management performance reporting Audience Targeting Optimization

Trainee Content and Community Manager

FCB Bitopi

Feb 2015 - Feb 2016 (1 year)

Trained at a leading advertising agency, executing B2B and consumer brand campaigns across client accounts. Managed content calendars, community strategy, and campaign reporting.

Content Management Community Management Campaign Execution B2B Marketing Consumer Marketing Reporting