Dibya Bhattacharjee

Scaled a specialized online audiophile community to 1,400+ active members within 8 months through organic growth strategies, content curation, and community management. Analyzed member engagement metrics and content performance using Meta Insights to optimize posting schedules and retention.

Spearheaded cross-functional team operations to plan, promote, and execute major campus events and brand activations. Developed targeted event messaging and multi-channel promotional campaigns, driving a 60% increase in club membership within 3 months.

Launched and managed a boutique retail venture as a market testing lab to analyze Gen Z consumer buying behavior, pricing strategies, and brand positioning. Evaluated customer engagement metrics and audience sentiment using Meta Insights to refine content strategies and product selection.

Built interactive data models in Power BI analyzing consumer survey data and sales patterns of Walmart (open source info) to identify key churn factors and inform future retention strategies.

Grade: 3.07 / 4.00

Graduated with a Bachelor of Business Administration, majoring in Marketing, with a CGPA of 3.07 out of 4.00.

Grade: 3.72 / 5.00

Completed Higher Secondary Certificate in Science with a GPA of 3.72 out of 5.00.

Grade: 4.83 / 5.00

Completed Secondary School Certificate in Science with a GPA of 4.83 out of 5.00.

Earned an Email Marketing Certification from HubSpot Academy.

Earned a Fundamentals of Digital Marketing certification from Google Digital Academy.

Earned a certification in Analyzing and Visualizing Data with Power BI from Simplilearn.

Earned a Social Media Associate certification from Meta Blueprint.