Aaron Jia Shyin Ong
@aaronjiashyinong
Data analyst driving insights to improve marketing and recruitment outcomes.
MalaysiaWhat I'm looking for
I am a data analyst with experience applying analytics to marketing, recruitment and business strategy across healthcare and consumer sectors.
At WeAssist I implemented data-driven marketing strategies and developed predictive models that reduced cancellations 20% and cut hiring timelines by 35%, while building dashboards to track nurse demographics and staffing needs.
Previously at Cancer Research UK and Henkel I automated reporting with VBA, reduced processing times by up to 50–80%, identified efficiency gains of 10–20%, and partnered with cross-functional teams to align data insights with strategic goals.
I combine strong technical skills in Power BI, Excel (Power Query/Pivot), SQL, R and VBA with a practical focus on actionable dashboards, segmentation and process automation to deliver measurable impact.
Experience
Work history, roles, and key accomplishments
Data Analyst
WeAssist Sdn Bhd
Oct 2024 - Present (1 year 4 months)
Implemented data-driven marketing strategies and predictive models that increased client acquisition by 30%, reduced hiring timelines by 35%, and decreased cancellations by 20% across 500+ cases.
CUEngineered VBA-driven reporting that cut processing time by 50% and leveraged audience segmentation to improve sign-up rates and reduce CPA, driving 10–20% efficiency gains across key functions.
HEBusiness Development Analyst
Henkel
Oct 2022 - Aug 2023 (10 months)
Automated data tasks with VBA reducing processing from one week to 15 minutes, led market intelligence that improved lead conversion by 8% and implemented pricing strategies that increased gross margins by 10%.
Education
Degrees, certifications, and relevant coursework
UHUniversity of Hertfordshire
Master of Science, Business Analytics and Consultancy
Grade: Distinction
Completed MSc Business Analytics and Consultancy with Distinction, focusing on analytics-driven consulting solutions and advanced data techniques.
UHUniversity of Hertfordshire
Bachelor of Arts (Honours), Business Administration
Grade: Upper class Honour
Awarded BA (Hons) Business Administration with Upper Class Honours, covering core business administration and management principles.
Raffles College Jakarta
Diploma, Marketing and Communication
Grade: Upper class Honour
Completed a Diploma in Marketing and Communication with Upper Class Honours, emphasizing marketing strategy and communication skills.
Tech stack
Software and tools used professionally
Availability
Location
MalaysiaAuthorized to work in
United KingdomJob categories
Skills
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