Aarohi User

I’m a UI/UX designer who builds end-to-end product experiences—from wireframes to production-ready, high-fidelity UI—using Figma. I translate functional requirements into clear layouts, thoughtful interaction patterns, and reusable design systems that keep teams moving fast.

In leadership roles, I owned design workflows and ensured consistency across many deliverables, including 100+ social media creatives, event campaigns, and promotional visuals. I built and maintained design systems with reusable components, color palettes, and typography guidelines to standardize quality across team output.

I’m results-driven in how I apply design, using stakeholder feedback and iterative design reviews to refine visual direction and align with brand and campaign goals. I also improved Instagram engagement by ~40% through high-fidelity visual design, layout improvements, and content strategy.

I bring a product-and-brand mindset as well: I defined end-to-end visual identity for a 500+ attendee tech fest across digital and print touchpoints, and I founded a direct-to-consumer brand where I independently designed visual assets. Through content-driven visual design and brand storytelling on Instagram, I generated 70+ product sales while maintaining a consistent design system across customer touchpoints.