Aaima Wasim

I’m an Economics & Management undergraduate at the London School of Economics with proven digital marketing experience and analytical skills. In my corporate internship at Mansour Al Mosaid, I supported 5+ digital marketing campaigns across Instagram and LinkedIn, contributing to a 30% increase in engagement during the campaign period. I also built a data-driven content calendar using audience insights and platform analytics, optimizing posting times to increase reach by approximately 25%.

I bring a sharp, research-led approach to growth: I conducted competitor analysis of 8 industry players and identified 3 key market positioning opportunities that directly informed content strategy adjustments. To keep strategy grounded in measurable outcomes, I apply performance metrics, engagement tracking, and A/B testing concepts alongside consumer behavior thinking. Beyond internships, my Digital Brand Strategy case study combined competitor engagement metrics and consumer choice theory to map the customer journey, optimize touchpoints, and recommend strategies supported by 20+ cohesive brand visuals created in Canva.