Hi, I am an accomplished Digital & Marketing Operations Lead and Project Manager with six years of cross-functional experience optimizing marketing pipelines, leading multi-disciplinary teams, and executing multi-channel brand strategies. Serving as Project Manager at DigiDrub, I oversaw digital delivery for remote US-based clients, managing teams of up to 8 across brand design, web development, social media, and content creation. Known for process-driven leadership, established agency-wide SOPs and creative review workflows that improved campaign operational efficiency by 60% while slashing deliverable turnaround times by 45%.
Throughout my career, I’ve demonstrated a consistent track record of driving quantifiable growth and performance. Spearheaded the Go-To-Market launch for US D2C brand BOSANOVA, managing a $10,000 budget, visual identity kit, website UI design, and influencer strategy using AI-assisted creative workflows. For Washington DC nonprofit USISPF, directed over 300+ brand email campaigns via Campaign Monitor and automated HubSpot sequences, lifting open rates from 10% to 25% and CTR from 0.5% to 2.2%. Beyond traditional MarTech platforms, actively integrated modern Generative AI tools—such as Lovable AI, Perplexity, and Google Veo, to streamline creative production, UI/UX prototyping, and motion graphics delivery.
My broader operational background spans multi-client freelance digital marketing, business administration at Tanisha Gems, and general management across multi-unit hospitality concepts. This diverse foundation equips me with a holistic perspective on resource planning, operational overhead reduction, and cross-functional team management.
I am currently pursuing my Bachelor of Business Administration (BBA) in Marketing at Gyan Vihar University while bridging the gap between strategic brand management, MarTech automation, and scalable business operations.
