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Анастасия Золотухина-Шкурко
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Анастасия Золотухина-Шкурко

@0014

Programme manager at UNICEF Ukraine who delivered national digital projects and SBC campaigns reaching 3M+ people per campaign.

France
Message

At UNICEF Ukraine, I led national social and behaviour change programmes in early childhood development, parenting, mental health and healthy nutrition. These campaigns reached 3M+ people per campaign, with 100,000+ direct engagements per intervention.

I managed digital products including NUMO, Znaimo, Sparkles of Superpowers and the national parenting programme “Path of parenting.” From the initial brief and open tender through production and launch, I coordinated agencies, developers, budgets, schedules and approvals, and owned NUMO’s quality assurance and accessibility reviews.

Earlier at UNICEF Ukraine, I coordinated child protection and child rights programmes and built a Direct Cash Transfer tracking system covering 30+ programme documents. In hospitality, I managed corporate accounts and B2B partnerships, growing the corporate portfolio by 200% year-on-year and exceeding annual revenue targets by 25%.

Experience

Work history, roles, and key accomplishments

UU

Social and Behaviour Change Officer

UNICEF Ukraine

Jul 2021 - Jun 2026 (4 years 11 months)

Led national SBC programmes in early childhood development, parenting, mental health, and healthy nutrition, managing digital products and strategic communications. Achieved significant behavioural impact, including reducing parents viewing kindergarten as childcare from 41% to 11%.

Education

Degrees, certifications, and relevant coursework

UB

University of Colorado Boulder

Strategic Communication Campaigns Specialization, Strategic Communication

Completed Strategic Communication Campaigns Specialization from University of Colorado Boulder in 2026.

JU

Johns Hopkins University

Advanced PM & Leadership, Project Management

Completed Advanced PM & Leadership certification from Johns Hopkins in 2026.

UN

UNICEF

Managing People with Purpose, Management

Completed Managing People with Purpose certification from UNICEF in 2025.

UN

UNICEF

Communication for Development, Communication for Development

Completed Communication for Development certification from UNICEF in 2021.

UN

UNICEF

Ethics and Integrity, Ethics

Completed Ethics and Integrity certification from UNICEF in 2017.

UN

UNICEF

Results-Based Management, Management

Completed Results-Based Management certification from UNICEF in 2017.

UN

UNICEF

Child & Human Rights, Child Rights

Completed Child & Human Rights certification from UNICEF in 2017.

KE

Kyiv National University of Trade and Economics

Master's Degree, Management

2006 - 2011

Master's Degree in Management of Organisations from Kyiv National University of Trade and Economics, completed in 2011.

Tech stack

Software and tools used professionally

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