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Катя Маврова

@0008271

Product Data Analyst at Macpaw building AI product analytics and experimentation that improves conversion, retention, and revenue.

Ukraine

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At Macpaw, I built end-to-end tracking and conversation-quality evaluation for an AI product, defining metrics, dbt pipelines, and dashboards for its Beta launch.

I also developed a customer health-scoring framework across multiple apps, helping improve targeting, experiment design, and monetization. For RpU, I designed scalable dbt analytics architecture and implemented multi-armed bandit tests, cutting experimental regret and resource loss by ~10–15%.

At Bini Games, I owned the A/B testing cycle for a mobile app with subscription and ad-monetization models. A mini-game map layout I designed increased conversion rate by 20% and ad revenue by 5%.

I’ve applied causal impact methods to measure marketing campaign effects on revenue. My background also includes a Master of Computer Science, with a thesis on using causal impact methods to estimate the business effects of experiments and campaigns.

Experience

Work history, roles, and key accomplishments

Current

Data Analyst (Product)

Current

Macpaw

Jul 2022 - Present (4 years 3 months)

Built end-to-end tracking and conversation-quality evaluation for an AI product, defining metrics, dbt pipelines, and dashboards. Developed a customer health-scoring framework and designed scalable dbt analytics architecture, implementing multi-armed bandit tests for RpU.

SQL Python DBT Data Studio Streamlit A B Testing Causal Inference Analytics Architecture Bandits Customer Health

Data Analyst (Product)

Bini Games

Sep 2020 - Jun 2022 (1 year 9 months)

Owned the full A/B testing cycle for a mobile app with subscription and ad-monetization models. Designed a mini-game map layout that increased conversion rate by 20% and ad revenue by 5%, and applied a causal impact framework to measure marketing campaign effects.

A B Testing Hypothesis Testing Causal Inference SQL Python Conversion Rate Optimization Ad Monetization Subscription monetization

Education

Degrees, certifications, and relevant coursework

Kharkiv National University of Radioelectronics

Master of Computer Science, Computer Science

2020 - 2021

Activities and societies: Designed and implemented a relational database system in MySQL for a travel agency, including schema design and reporting queries.

Master of Computer Science with specialization in Distributed Systems. Thesis on causal impact methods for estimating business effects of experiments and marketing campaigns.

Kharkiv National University of Radioelectronics

Bachelor of Computer Science, Computer Science

2016 - 2020

Activities and societies: Completed team projects applying AI techniques to real-world problem-solving.

Bachelor of Computer Science with specialization in Artificial Intelligence and intelligent systems. Coursework in algorithms, data structures, and probability/statistics for computing.