Екатерина Мацнева

I’m a hands-on Marketing Specialist with experience across advertising campaigns, SMM, BTL/events, PR communications, partnerships, and influencer collaborations. I coordinate creative agencies, contractors, volunteers, bloggers, and media/brand partners while launching both digital and offline campaigns end-to-end.

I’ve built marketing and communications processes from scratch—digital marketing strategy, CRM workflows, and even website/social media presence—then backed them with performance tracking. I’ve managed campaigns with budgets of 1M+ RUB and supported a fundraising effort that generated 10M RUB through 50+ media partners and 250+ media mentions.

In my recent roles, I developevisual materials for outdoor and digital advertising, landing pages, brochures, and printed campaign assets, while keeping production, approvals, and delivery on track across multiple initiatives. I’m open to relocation to Yerevan and actively learning Armenian.