Company Overview
[$COMPANY_OVERVIEW]
Role Overview
We are seeking an experienced Director of Web Analytics to lead our analytics team at [$COMPANY_NAME]. In this pivotal role, you will be responsible for driving data-driven decision-making across the organization by architecting comprehensive web analytics strategies and enhancing our digital presence through actionable insights. You will collaborate with cross-functional teams to optimize user engagement and conversion rates while championing a culture of analytics excellence.
Responsibilities
- Lead the development and implementation of the web analytics strategy, ensuring alignment with business objectives and digital marketing initiatives
- Oversee the design and maintenance of web tracking infrastructure, ensuring data accuracy, reliability, and compliance with privacy regulations
- Direct the analysis of web traffic patterns, user behavior, and conversion rates to inform strategic recommendations and drive continuous improvement
- Collaborate with marketing, product, and UX teams to create and optimize data-driven experiments, including A/B testing, multivariate testing, and personalization strategies
- Mentor and develop a high-performing analytics team, fostering a culture of curiosity, innovation, and analytical rigor
- Present actionable insights to senior leadership, translating complex data into clear, impactful narratives that drive decision-making
Required and Preferred Qualifications
Required:
- 8+ years of experience in web analytics, digital marketing, or related fields, with a proven track record of driving business outcomes through data
- Strong expertise in analytics tools such as Google Analytics, Adobe Analytics, or similar platforms
- Experience in managing and analyzing large datasets, utilizing SQL and other data manipulation tools
- Demonstrated ability to lead cross-functional projects and influence stakeholders across levels
Preferred:
- Advanced degree in a quantitative field such as Data Science, Statistics, or Marketing Analytics
- Familiarity with data visualization tools like Tableau, Power BI, or Looker
- Experience with web optimization tools and methodologies, including SEO and conversion rate optimization
Technical Skills and Relevant Technologies
- Deep knowledge of web analytics platforms and tracking methodologies
- Proficiency in SQL and experience with data warehousing solutions
- Strong understanding of digital marketing channels and their measurement
Soft Skills and Cultural Fit
- Exceptional analytical and problem-solving skills with a data-driven mindset
- Strong communication skills with the ability to convey complex concepts to non-technical stakeholders
- Demonstrated leadership capabilities with a focus on team development and mentorship
- Proactive approach to identifying opportunities and driving change within the organization
Benefits and Perks
Annual salary range: [$SALARY_RANGE]
Additional benefits may include:
- Equity options
- Health, dental, and vision insurance
- 401(k) retirement plan with company matching
- Generous paid time off and flexible work arrangements
- Professional development opportunities and training
Equal Opportunity Statement
[$COMPANY_NAME] is committed to creating a diverse environment and is proud to be an equal opportunity employer. We welcome applicants from all backgrounds and do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Location
This role requires a hybrid work arrangement, with employees expected to work from the office at least 3 days a week at [$COMPANY_LOCATION].