ZupZU

Product Marketing Manager

Zup is a Brazilian technology company that creates technology to improve the developer experience and support clients in their digital transformation with solutions like the StackSpot Enterprise Developer Platform. It is a subsidiary of Itaú Unibanco.

Zup

Employee count: 1001-5000

Brazil only

Aqui na Zup, estamos em busca de uma pessoa para construir a fundação de product marketing, estruturando o time do zero e liderando-o dentro da equipe do Marketing. Nesse cargo, você irá conectar ativamente Produto, Vendas e Marketing, e ser peça-chave em nossa estratégia de product-led-growth (PLG) de StackSpot.

Quais serão suas responsabilidades?

  • Estruturar e liderar a área de Product Marketing;
  • Desenvolver a estratégia de go-to-market para lançamentos e atualizações de produto;
  • Gerir crescimento de usuários do produto a partir do acompanhamento de indicadores, mantendo vivência dentro do time de Produto;
  • Testar, construir e alinhar as mensagens do produto com o posicionamento de marca, trabalhando próximo à Branding;
  • Ter profundo conhecimento dos usuários do produto, trabalhando em conjunto com times de Produto e Design,
  • Colaborar com os times de Comunicação, Conteúdo e Eventos dentro do Marketing para a criação das campanhas e alinhamento de mensagens nos diferentes canais;
  • Monitorar tendências de mercado, analisar concorrentes e adaptar estratégias de marketing conforme necessário.

O que você precisa ter?

  • Experiência prévia com product marketing e product-led-growth (PLG);
  • Curiosidade e interesse por tecnologia e AI;
  • Experiência com gestão de time,
  • Comunicação clara e persuasiva;
  • Visão estratégica e pensamento analítico;
  • Capacidade de navegação interfuncional e colaboração;
  • Organização e gestão de projetos;
  • Habilidades de storytelling e pensamento criativo;
  • Proatividade e autonomia;
  • Adaptabilidade e resiliência;
  • Mentalidade de cliente e foco em experiência;
  • Fluência em inglês.

O que seria muito legal se você tivesse?

  • Histórico de estruturação de áreas ou projetos do zero;
  • Familiaridade com estratégias de marketing digital e canais de comunicação.

Se você se identifica com este perfil e está em busca de um novo desafio, gostaríamos de conhecer você!

About the job

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Job type

Full Time

Experience level

Manager

Location requirements

Hiring timezones

Brazil +/- 0 hours

About Zup

Learn more about Zup and their company culture.

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At Zup, we are at the forefront of technological innovation, dedicated to transforming the Brazilian tech ecosystem and showcasing its global potential. We don't just consume technology; we create it, developing cutting-edge solutions designed to be adopted by tech companies worldwide. Our core mission is to empower developers and technology teams, making them more efficient by improving the developer experience (DX) and shortening the time between an idea and its coded reality. We understand that the success of any company in today's digital landscape, from nimble startups to large enterprises, hinges on its ability to rapidly launch products, pivot strategies, add features, and meet customer needs, all while maintaining robust security.

Inspired by evolving work methodologies and the critical need for efficiency, we developed StackSpot, an Enterprise Developer Platform. StackSpot streamlines complex development environments, ensuring greater efficiency, security, and reliability in building technology that drives business impact. Over the past 13 years, we have honed our expertise in constructing scalable and secure systems by leveraging distributed architectures and cloud-native applications, with StackSpot serving as a key accelerator. This platform, co-created with Itaú Unibanco, enables the distribution of software and infrastructure standards. Our highly skilled team operates with a 'dev AI-first' mindset, integrating artificial intelligence from the very beginning of the solution development process to accelerate and enhance our deliveries for clients. We are committed to being leaders in innovation and efficiency in the use of Generative AI, demonstrated by our significant increase in AI investment and our partnership with MIT, which grants us access to pioneering research in the field. Our goal is to create AI agents that optimize the entire software development lifecycle, ultimately helping our clients achieve outstanding business value even within complex environments.

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