Head of Growth Marketing

Company Overview

Established in 2008, Zicasso is the most-reviewed and highest-rated luxury travel company, specializing in immersive custom tours, vacations, and safaris. Our Zicasso travel specialists are the world’s top 2% of boutique tour operators and travel agents, pre-vetted and handpicked to compete in creating itineraries tailored to each of our travelers’ unique preferences. Joining Zicasso, you'll play a key role in bringing our travelers’ dreams to life—pushing the boundaries of what’s possible with luxury travel experiences.

As a member of our team, you’ll be part of a company recognized for its strong brand reputation among discerning travelers. Our authority in the luxury travel industry is consistently affirmed through features in top media outlets, including The New York Times, The Wall Street Journal, BBC, Forbes, CNN, and Condé Nast Traveler, to name a few. See our press coverage here.

We are a fully remote company spanning five continents, and we foster a dynamic, progressive global work environment that values creativity, initiative, and continuous learning. We're seeking passionate, data-driven individuals who thrive in a high-performance environment and are eager to contribute to our innovative company culture, underpinned by a consistent pursuit of excellence, integrity, and teamwork.

Our global team comes together biannually for international retreats and summits. These are typically held for a week at a new location each time, providing opportunities to share ideas, collaborate in person, and strengthen our culture, all while learning firsthand about the destinations we serve. These events embody our commitment to both professional growth and the transformative power of travel.

Join us in shaping the future of luxury travel while working towards our vision—creating a more connected humanity through travel. To learn more, visit https://www.zicasso.com/careers.

The Role

We are hiring our Head of Growth Marketing to build and scale Zicasso’s traveler acquisition engine. This is a high-impact leadership role at the intersection of capital allocation, quantitative strategy, and team building.

You will lead Zicasso’s growth marketing function, a focused team spanning PPC, SEO, analytics, and content/landing page development and own our paid acquisition strategy, marketing measurement, and funnel optimization across a multi-million-dollar media budget. You’ll partner closely with our data science, product, and operations teams to turn modeling into decisions for budget, pipeline, and revenue.

This role requires practitioner-level technical depth across the stack. You won’t be running campaigns day-to-day, but you should be able to audit a PPC specialist’s account structure, challenge a bidding strategy, or pressure-test an attribution model and know when the answer you’re getting is the right one.

Zicasso has two characteristics that should excite you and that will shape how you work:

• A long, high-consideration purchase cycle: travelers move through a 30–90 day planning window, which makes attribution and incrementality genuinely hard problems to solve well.
• Google as a core engine: paid search is our largest and most important growth lever, and sustaining its efficiency as we scale is one of the central challenges of the role.

Key Responsibilities

Measurement and capital allocation

• Own the top-down quantitative view of all paid media. Use Media Mix Modeling (MMM) and incrementality testing to directly inform three decisions the executive team cares about: how we allocate budget across channels and funnel stages, how we forecast pipeline quality and volume, and how marketing feeds into revenue planning.
• Design an attribution approach that combines MMM, lift studies, geo-holdouts, and platform-level tests into a defensible, multi-layered view and make the measurement case for upper-funnel investment in programmatic, YouTube, and brand.
• Partner with Data Science to translate business goals into data requirements, and turn models into actions the paid media team executes against.

Channel strategy and experimentation

• Own Google strategy as our primary growth channel: intent segmentation, the Performance Max / Search / manual tradeoff, and feeding LTV and offline conversion signals back into Smart Bidding. Scale without eroding lead quality.
• Orchestrate full-funnel strategy across Google, Meta, YouTube, Microsoft Ads, and programmatic (StackAdapt, The Trade Desk, or similar). Develop retargeting and lead-nurture for high-intent travelers who don’t convert on first touch, and lead landing-page and lead-flow CRO in partnership with product.
• Build a structured experimentation pipeline where every test (creative, audience, landing page, channel, bid strategy) is logged, measured against a pre-registered hypothesis, and tied to a downstream investment decision. The goal is a system, not a backlog of one-off tests.

Team and cross-functional leadership

• Lead our growth team of 4-6. Set the analytical guardrails for the team’s day-to-day platform decisions; you should be able to review a campaign audit, a bidding strategy, or an experiment readout and know whether the rationale holds up.
• Define success not just as hitting performance targets but as elevating specialists into strategic operators: people who can own a P&L-adjacent decision, defend it with data, and connect their channel work to company outcomes.
• Partner with Creative, Content, Brand, Product, Data, and Operations to improve creative performance, lead quality, and traveler-specialist matching.

Required Skills and Experience

• 10+ years in growth or performance marketing, with meaningful time spent in high-AOV, high-consideration B2C categories (luxury, travel, real estate, financial services, or complex lead generation), managing multi-million-dollar media budgets.
• Hands-on experience with MMM, incrementality testing, and multi-touch attribution in environments where conversion windows span weeks or months, not days.
• Experience building attribution or measurement infrastructure from the ground up and not just operating existing tools. Bonus for shipping offline conversion pipelines, server-side conversion APIs, or LTV-based bidding signals.
• Experience building repeatable testing systems that connect experiments to budget and roadmap decisions.
• Strong quantitative fluency: SQL, Tableau (or equivalent BI), and advanced spreadsheets.
• Experience leading and developing a senior growth team.
• Executive communication: brings a clear point of view to senior leadership, defends allocation calls with model outputs, and translates complex measurement work into decisions the exec team can act on.

What We Offer:

• Remote work from your home base and flexible hours that allow you to enjoy a great work-life balance
• Innovative, fast-paced and collaborative culture that values diverse voices and opinions
• Competitive compensation and benefits package (medical, dental, vision)
• Open Paid Time Off policy and 10 days of company-paid holidays
• Stock options package
• 401K retirement plan with employer matching
• Substantially discounted luxury travel during off-season
• Learning and development annual stipend
• Enjoy two company-sponsored business trips each year at international destinations we serve!

All applications should be submitted in English.