United States onlyTava Health is seeking a Director of Growth Marketing to drive growth strategy and execution for its B2B and B2C go-to-market motions, scaling both the number of clients and providers served. The ideal candidate will have 12+ years of growth marketing experience, 3+ years leading a growth marketing function at a high-growth company, and deep expertise in performance marketing channels.
Requirements
- 12+ years of growth marketing experience with a track record of driving measurable, outsized growth
- 3+ years leading the growth marketing function at a high-growth company, including managing a team
- Deep expertise in performance marketing channels such as paid search, paid social, CTV, affiliate, and programmatic
- Strong B2B demand generation experience with SMB and/or enterprise audiences
- Excellent analytical skills with fluency in attribution modeling, marketing analytics platforms, media mix modeling, CAC/LTV frameworks, and budget/revenue forecasting
- Proven ability to partner with product, product marketing, and engineering teams on landing page and funnel experimentation and optimization
- Strong bias for action
- The ability to think creatively about the user experience, and a deep desire to transform and optimize it
- Demonstrated ability to communicate clearly to executive leadership
Benefits
- Competitive salary
- Stock options
- Tava mental health benefit - free access to therapy for you and your family
- Medical and dental insurance
- Monthly HSA contributions
- Generous PTO and paid holidays
- Work from home
- Paid parental leave
- Weekly team lunches
