Zenni Optical

Zenni Optical was founded in 2003 by scientists Tibor Láczay and Julia Zhen, who were driven by a simple yet powerful question: 'Doesn't everyone deserve to look good while wearing an affordable pair of glasses?' For too long, customers faced a false choice between style and affordability in the eyewear market. High costs made it difficult for people to own multiple pairs of glasses to express their personal style or to have specific pairs for different activities. Zenni was created to solve this problem, establishing itself in the San Francisco Bay Area with a clear mission: to provide high-quality, stylish prescription eyewear that is accessible to everyone. By pioneering an online-only, direct-to-consumer model, Zenni cut out the middlemen, eliminating the high markups that are common in traditional brick-and-mortar optical stores. This allows customers to purchase complete prescription glasses starting at a remarkably low price point, without sacrificing quality or fashion.

Our customers are at the heart of everything we do. We understand that eyewear is not just a medical necessity but a form of personal expression. That's why we offer a vast catalog of over 3,000 frames, catering to every imaginable style, from classic and minimalist to bold and maximalist. We empower our customers to build an 'eyewear wardrobe' that suits their various moods, occasions, and outfits. To enhance the shopping experience, we've invested in innovative technologies like our 3D Virtual Try-On tool, which allows customers to see how frames will look on their face from the comfort of their home. We also introduced an AI-powered Image Search, enabling shoppers to find similar styles by simply uploading a photo. We are constantly listening to our customers' needs, which has led to the development of specialized products like our Blokz® blue-light-blocking lenses for screen-heavy days and our new privacy-focused Zenni ID Guard™ technology. Our commitment is to not only help the world see better but to help them live better, with the freedom to express their individuality through affordable, high-quality eyewear.