As a TikTok Creator on our team, you will be responsible for working with our new music artist on engaging videos for Instagram, TikTok, and YouTube.
Responsibilities
Research
Analyze the psychology of our target customer base
Research the features, benefits, and unique differentiators of each product we offer
Evaluate competitors and cross-industry trends in terms of concept, style, and other factors
Compile and document reference videos and create a reference library
Planning
Suggest scripts and ideas. Build briefs for approval by our marketing team.
Collaborate with copywriters and creative strategists to develop angles, storylines, and scripts
If not for yourself, create shot lists, recruit influencers, brief them on filming collaterals and B rolls, and review content performance to design new tests with the traffic team
Identify and recruit creators and talents for video projects
Production
Provide feedback to influencers and review raw footage from influencers
Edit videos with persuasion elements in mind, create necessary graphics, and create strong visual hooks for new and existing videos
Reformat winning content for other platforms
Project Management
Manage deadlines and coordinate with the traffic team on video production schedules
Document and templatize winning videos to facilitate the creation of successful concepts and formats, and spark new ideas within the team
Portfolio References
Here are some portfolios, styles, & video examples that we like
Requirements
Technical
Deeply proficient in TikTok, Youtube, Canva, After Effects, or Photoshop
Combine relevant aesthetics for our Italic brand with direct response elements
Deep understanding of psychology driving “thumb-stopper” advertising to grab attention within 3 seconds
Soft Skills
Commitment to learning, growing, and contributing to a fast-paced, result-driven team for at least three years.
Low ego and thick skin. Able to take daily critical feedback constructively and iterate to build new tests. Approaches failures as an opportunity to do better.
Passion for your craft, obsession with videos & Social
Total responsibility for the performance of your content (If it’s working, ask why & templatize it, if it’s not working, figure out how to fix it)
Strong communication skills. Great team player
Be efficient and complete high-quality, detailed work on time.
Experience
3+ years of experience as a content creator on TikTok, Youtube, or Instagram
3+ years experience with video production
Experience working with growth or consumer teams preferred
Strong portfolio of content that have performed well
Must have experience & enjoy creating significant amounts of video content