YEARS

Years.com is a UK-based company dedicated to improving the health and longevity of dogs through its fresh dog food subscription and delivery service. Founded by Darren Beale, Ivan Barashki, and Phillip Bridgen, the company operates on the principle that a fresh, wholefood diet can significantly extend a dog's life, a concept supported by scientific studies. The inspiration for Years.com came from co-founder Ivan Barashki, whose childhood dog's passing from cancer, after a diet of processed kibble, motivated him to create a healthier alternative for canine nutrition. The company's mission is to provide dogs with meals that are not only delicious but also packed with all the essential vitamins, minerals, and nutrients necessary for a long and healthy life. To achieve this, Years.com has collaborated with qualified veterinarians and dog nutritionists to develop scientifically formulated recipes.

The service is highly personalized, taking into account a dog's individual characteristics such as age, breed, weight, gender, lifestyle, and exercise habits to create a tailored nutrition system. Customers receive steam-cooked meals prepared by chefs using wholefood, seasonal ingredients and prime cuts of meat like steak and chicken thigh. This ensures that the food is not only nutritious but also appealing to dogs, moving away from the processed 'brown mush' typical of many commercial dog foods. In addition to the main meals, the 'Complete Nutrition System' includes prebiotics, probiotics, and a superfood supplement to support gut health and overall well-being. The company has conducted extensive trials, with over 21,000 meals tested by dogs before the official launch, to ensure the quality and effectiveness of their product. Years.com aims to capture a significant share of the UK's large dog owner market by offering a premium, health-focused alternative to conventional dog food.