The Farmer's Dog

The Farmer's Dog was founded in 2014 by Brett Podolsky and Jonathan Regev. The company's inception was driven by Podolsky's personal experience with his dog Jada, who suffered from severe stomach issues for two years. After trying numerous commercial pet foods without success, a veterinarian suggested home-cooking for Jada. The switch to fresh, human-grade food resulted in an immediate and significant improvement in Jada's health, inspiring the founders to create a pet food brand they could trust. They recognized a lack of transparency and quality standards in the conventional pet food industry, where many products are highly processed and made to feed-grade standards.

The Farmer's Dog aims to revolutionize the pet care industry by providing fresh, human-grade dog food delivered directly to customers' doors. Their mission is to offer honest, smart, and simple care, starting with radically improving the pet food market. The company develops personalized meal plans based on a dog's individual needs, including age, breed, size, activity level, and specific health concerns. These recipes are formulated by a team of on-staff, board-certified veterinary nutritionists, PhD nutritionists, and veterinarians to be complete and balanced according to AAFCO standards. The food is gently cooked using human-grade ingredients, ensuring safety and quality, and is made in USDA-inspected facilities. Since its founding, The Farmer's Dog has served hundreds of millions, and more recently reported over a billion, meals across the United States. The company emphasizes a direct-to-consumer model, which allows them to maintain quality control and provide a personalized experience for pet owners. Their ultimate goal is to create innovative and delightful experiences across all aspects of pet care.