WSI Standard

At the heart of WSI is a story of humble beginnings and a steadfast commitment to reliability. Founded in 1966 by a group of six forklift operators in Appleton, Wisconsin, the company was born from a simple yet powerful idea: to provide better storage solutions for the paper industry. What started in a basement with a shared vision has grown into one of the largest privately held third-party logistics (3PL) companies in the United States. Today, WSI spans a nationwide network of facilities, yet it remains true to the values of hard work, ethics, and innovation that were laid by its founders over five decades ago.

WSI's culture is defined by its promise of 'Condition, Count & Time®', a commitment to ensuring that every product is delivered in the right condition, in the correct quantity, and at the right time. This dedication to absolute reliability is woven into the fabric of the organization, driving every decision and operation. The company views itself not just as a service provider, but as a collaborative partner, working closely with customers to streamline supply chains and drive efficiency. With a focus on safety, operational excellence, and a supportive environment for its employees, WSI continues to build on its legacy of trust, empowering businesses to succeed in an ever-evolving marketplace.