GTM Insights & Analytics Manager

About Us:

Wrapbook is a smart, intuitive platform that makes production payroll and accounting easier, faster, and more secure. We provide a unified payroll platform that seamlessly connects your entire team—production, accounting, cast, and crew—all in one place. Wrapbook empowers production teams to manage projects, pay cast and crew, track expenses, and generate data-driven insights, while enabling workers to manage timecards, track pay, and onboard to new projects from any device. Wrapbook brings clarity and dependability to production payroll, while increasing the productivity of your whole team.

Trusted by companies of all sizes, Wrapbook powers payroll for some of the industry’s top production companies, including SMUGGLER, Tuff, and GhostRobot. Our growing team of 250+ people across the USA and Canada, including entertainment and technology experts from SAG-AFTRA, DGA, IATSE, Teamsters, Amazon, Microsoft, Facebook, and more. Wrapbook is backed by top-tier investors, including Jeffrey Katzenberg’s WndrCo, Andreessen Horowitz, and A* Capital. We have raised $130M and are in a strong financial position.

The Opportunity - GTM Insights & Analytics Manager (Remote - USA / CANADA)

We’re looking for a strategic and analytical GTM Insights & Analytics Manager to join our Revenue Operations team. Reporting to the Director of Revenue operations, you’ll play a critical role in shaping how we define, measure and optimize performance metrics across Sales, Marketing and Client Operations. This role is perfect for someone who loves turning data into actionable insights, building dashboards and driving cross-functional alignment. You’ll be a force behind our GTM data strategy - ensuring data integrity, uncovering growth opportunities and empowering teams with the tools and insights they need to make smart, data driven decisions.

What You'll Do:

• Define and standardize core GTM performance metrics, establishing a ”data dictionary” of key filters, metrics, and terms for Sales, Marketing, and Client Operations data. Ensure data integrity and accuracy across our systems and act as a champion for data governance within GTM teams.

• Conduct deep-dive analyses to identify key drivers of revenue growth, conversion, and customer retention. Identify trends and outliers to provide actionable insights that drive growth and improve operational efficiency.

• Design, build, and maintain robust dashboards and reports that provide real-time visibility into GTM funnel, campaign performance, and customer health KPIs.

• Provide insights and recommendations to guide decision-making and support new initiatives, including GTM target setting (Sales and Marketing), hiring goals, help improve forecasting models to increase predictive accuracy.

• Work closely with Data Engineering to ensure relevant GTM data (from Salesforce, Marketo, Gainsight, etc.) is captured and modeled correctly.

• Partner with GTM team members to support ad-hoc requests and deep dives. Enable a self-service analytics culture by driving adoption of our our BI tools and core dashboards to make insights consistent and accessible.

• Proactively identify opportunities to improve our go-to-market motions and work with Sales, Marketing, Client Operations, Finance, and Product teams to execute high-impact projects.

What you'll Have:

• 5+ years in business analytics, strategy, or operations roles within high-growth B2B SaaS or similar companies. Demonstrated understanding of business performance drivers and ability to diagnose GTM challenges through data.

• Bachelor’s degree in Finance, Economics, Statistics, Engineering, Data Science, or a related field (or equivalent practical experience in analytics).

• Able to independently manipulate large datasets in SQL and Excel. Experience with scripting languages (e.g. Python) for data analysis or automation is a plus.

• Hands-on experience with business intelligence and data visualization tools (e.g. Omni, Looker) to build dashboards and reports. Ability to present data in a visually compelling way for various audiences.

• Familiarity with GTM systems and data sources including Salesforce, Marketo, and Gainsight and how to model their data for analytics.

• Excellent communication skills with the ability to distill complex data into clear insights and actionable recommendations. Proven track record of influencing cross-functional stakeholders and driving alignment using data.

• Self-starter who excels in an agile, fast-paced environment.

• Highly organized and able to effectively manage multiple priorities and projects at once.

Why Join Us

At Wrapbook, creativity meets technology — and not just in the product.

In addition to a competitive salary and all the benefits you can expect from a fast-growing technology company, you’ll get access to a team of creative problem solvers and the chance to see your contributions make large impacts. Benefits include:

• Unlimited Paid Time Off

• Work from anywhere in Canada and USA

• Health and Dental benefits

• Up to $1,500 USD/ $2,025 CAD towards IT set up for your home

• Up to 2% matching RRSP / 401K

• Learning and Development opportunities

• Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service

Our Pledge to Fostering an Inclusive and Safe Workplace:

Wrapbook pledges to be a harassment- and discrimination-free space for everyone, regardless of age, disability, ethnicity, gender identity or expression, nationality, neurotype, personal appearance, political affiliation, professional background, race, religion, or sexual identity or orientation.

Apply Now

Have we got your attention? Submit your application today and a member of our Talent team will be in touch with you shortly!