Chief Marketing Officer (CMO) / Remote

WP Umbrella is seeking a Chief Marketing Officer to develop, execute and monitor comprehensive marketing strategies to drive user acquisition, engagement, and retention. We are a small bootstrapped startup and we are looking for a doer with an entrepreneur fiber willing to grow with our company. This job require a lot of analytical skills, but also a great ability to deliver. You will report directly to our CEO and work in collaboration with our product team. You'll have the exciting opportunity to build the marketing team at WP Umbrella by hiring the first few members as the company grows.

What Is WP Umbrella?

WP Umbrella provides everything agencies and freelancers need to manage multiple WordPress Sites effortlessly.

Our application helps agencies and freelancers to save a ton of time and improve the communication with their clients.

We are committed to deliver a fast, reliable and user-friendly experience to our users in everything that we do.

WP Umbrella in numbers:

• 🧑‍🔧 5 People
• 🚀 A plugin installed on 20 000 websites.
• 🥰 2000+ happy customers
• ⌛ Created in July 2021
• 💵 + 35k MRR in April 2024.

Our Values & Working Principles

Kindness, honesty, and ownership: these are the fundamental values that support our life as a team. We are passionated about the things we do. We work hard to build a product we can be proud of. We encourage our employees to enjoy their life, family, and hobbies by offering flexible working hours and a generous vacation policy. Our human philosophy can be summed up in Toltec’s words of wisdom.

‼️ We care about you and the work you do, not about the hours you sit at your desk.

Your Mission

• Define and implement a multichannel inbound acquisition/conversion strategy (SEO, SEA, Social Media content strategy (white papers, webinars, blogs, newsletters, etc.)
• Optimize and nurture our marketing automation strategy.
• Define, implement and monitor new marketing and growth strategies that directly contribute to revenue growth, leveraging no-code tools and automation. This includes, optimizing pricing strategies, and driving sales through effective lead conversion processes.
• Implement reporting on marketing activities to track progress and make data-driven decisions to grow further.

Requirements

• Proven Experience: At least 3-5 years in B2B SaaS marketing.
• Strategic Agility: Ability to seamlessly transition between high-level strategic thinking and detailed, hands-on execution. We need a thinker, but also a doer.
• Marketing Funnel Mastery: Demonstrated success in managing and optimizing SaaS marketing funnels, with a solid track record of improving conversion rates and customer acquisition.
• Lead Generation Expertise: Proven experience in developing and implementing effective lead magnets and comprehensive growth strategies to attract and retain clients.
• Analytical Proficiency: Strong analytical skills with extensive experience in utilizing tools like Google Analytics, Semrush, and other marketing analytics platforms to drive decision-making and measure campaign effectiveness.
• Impactful Contribution: A strong desire to have a tangible impact on company growth, with the motivation to take initiative and thrive in a dynamic startup environment.
• Language Skills: Proficiency in English, with excellent communication abilities to articulate marketing strategies and results effectively.
• Bonus: Familiarity with WordPress and the web agencies ecosystem is a plus, enhancing your ability to tailor strategies that resonate with our core customer segments.

Benefits

• Tiny friendly team that delivers 🤗
• Remote work 🏝
• Flexible hours ⏰
• Loose vacation policy ⛺️
• Monthly budget for your remote-work expenses 📒
• Individual performance bonus & annual collective increases 📈
• Retreat at least once a year ✈️
• Learning and training opportunities 📚
• The Fix salary for this job is $50K/year and the full package is estimated at $57,000+ 💰