About Wistia
Wistia is a leading video marketing platform designed for businesses to create, host, market, and measure video content effectively. Founded in 2006 by Brown University graduates Chris Savage and Brendan Schwartz, Wistia has grown from humble beginnings in a living room to become a significant player in the video marketing industry, supporting over 425,000 businesses worldwide.
Wistia's platform is built on the principle of making video accessible and manageable for everyone, not just seasoned video producers. This includes easy recording, editing, and collaboration features, all available directly through a web browser. With customizable, ad-free players and robust analytics, users can effortlessly host videos, optimize them for lead generation, and assess engagement through detailed metrics such as heatmaps and A/B testing.