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Wilken Software GroupWG

PERFORMANCE MARKETING MANAGER / DIGITAL & AUTOMATION (M/W/D)

Wilken Software Group specializes in providing innovative software solutions focusing on the energy, health, and social sectors.

Wilken Software Group

Employee count: 501-1000

Germany only

DEINE MISSION BEI UNS

As a Digital Performance Marketing Manager with a focus on Performance Marketing, Marketing Automation, and Data Strategy, you are responsible for executing and optimizing all digital activities along the lead funnel. You develop automated communication journeys, manage targeted paid and SEO initiatives, and leverage data-driven insights to deliver personalized, high-impact marketing campaigns. With a strong grasp of digital channels, marketing tech tools, and KPI-driven thinking, you’ll build a scalable, measurable digital marketing infrastructure:

  • You take ownership of planning, executing, and continuously optimizing all performance marketing campaigns (e.g., SEA, display, LinkedIn Ads).
  • You design automated marketing flows across the customer journey (lead nurturing, retargeting, etc.) and independently build workflows in HubSpot.
  • You lead all initiatives to boost organic visibility – from classic on-page and technical SEO to ensuring our content ranks in AI-powered search results.
  • You work data-first: analyzing KPIs such as CPL and funnel performance, building insightful dashboards, and translating insights into actionable steps.
  • You boost conversions through smart use of content gates, CTAs, and optimized landing pages.

DAS BRINGST DU MIT

  • You have several years of hands-on experience in digital marketing – particularly in performance marketing and automation.
  • You're confident using HubSpot, building advanced workflows, and you're an expert in data-driven marketing processes.
  • You have solid SEO expertise and hands-on experience with paid media channels such as SEA, LinkedIn Ads, and display advertising.
  •  You have a strong understanding of MarTech tools, including tracking, integrations, analytics, and dashboards.
  • You work analytically, are KPI-driven, and manage your tasks independently – always with a strong performance mindset.

Because work should fit your life.
We offer flexible working models, a modern work environment, personalized learning opportunities, sports and social events, well-being and sustainability initiatives, and a strong company pension scheme – everything you need to thrive and help shape the future of the Wilken Software Group.
Check out our benefits

DAS ERWARTET DICH BEI UNS

The Wilken Software Group – a place where 650 brilliant minds come together to achieve great things. As a leading technology partner for the utilities sector, healthcare, and social services, we develop digital solutions that truly matter – and go far beyond. Connecting Minds is our promise: we believe in the power of ideas and in people coming together to shape the world of tomorrow. As an independent company backed by a foundation, we act boldly, sustainably, and with a strong sense of social responsibility. If you're looking for an environment where your ideas can make an impact, then you've come to the right place. Help us shape the day after tomorrow – your contribution makes the difference.

About the job

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Job type

Full Time

Experience level

Manager

Location requirements

Hiring timezones

Germany +/- 0 hours

About Wilken Software Group

Learn more about Wilken Software Group and their company culture.

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Wilken Software Group is a pioneering technology partner based in Ulm, Germany, actively shaping a secure and sustainable tomorrow since its founding in 1977. By seamlessly connecting technology, people, and visions, we strive to empower businesses and organizations to thrive in the face of modern challenges. Our primary focus lies in providing tailored software solutions across key sectors such as energy, health, and social services, thereby contributing to a resilient society. With a dedicated team of over 600 experts across multiple locations, including Germany, Switzerland, and Spain, we leverage cutting-edge technology and years of domain expertise to deliver innovative, digital transformation strategies.

At Wilken, we believe that our clients deserve more than just software; they deserve partnership and guidance through the complexities of today’s digital landscape. Our commitment to continuous improvement and innovation ensures that we remain at the forefront of the technological revolution. By actively engaging with our clients, understanding their unique business models, and collaboratively crafting successful solutions, we help businesses navigate their digital journeys confidently. As architects of tomorrow, we are here to support our clients in establishing reliable infrastructures while ensuring that economic success aligns with ecological and social responsibility.

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Wilken Software Group

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Wilken Software Group hiring PERFORMANCE MARKETING MANAGER / DIGITAL & AUTOMATION (M/W/D) • Remote (Work from Home) | Himalayas