WeatherBug

At the heart of WeatherBug, a brand of GroundTruth, is a mission rooted in a profound history of meteorological innovation and a forward-looking vision for advertising technology. Founded in 1993 with the pioneering goal of creating the largest, most advanced weather network, the company's culture is built on a foundation of precision, reliability, and life-saving information. This legacy of providing hyperlocal, real-time weather insights from a proprietary network of thousands of sensors is the bedrock upon which its powerful advertising solutions are built. The team is driven by the knowledge that the same data that powers severe storm alerts and helps millions of users plan their day can also create unparalleled opportunities for brands to connect with consumers in meaningful, contextually relevant ways. This dual purpose fosters a unique environment of responsibility and creativity, where scientific accuracy meets marketing ingenuity.

The culture at WeatherBug and its parent company, GroundTruth, is one of relentless innovation and collaborative spirit. They are not just a weather app; they are a location intelligence powerhouse. By combining WeatherBug's vast, opted-in user base and rich environmental data with GroundTruth's sophisticated location-based technology, they empower marketers to move beyond simple demographics and understand real-world consumer behaviors. This synergy allows for the creation of advertising campaigns that are not only targeted but are also predictive, anticipating consumer needs based on the interplay between weather and location. The team thrives on solving complex challenges, constantly refining algorithms and developing new tools to help businesses drive measurable outcomes, from in-store visits to increased sales. It's a culture that values data-driven decision-making, celebrates curiosity, and is committed to delivering 'ground truth' in both weather forecasting and advertising effectiveness.