United States onlyAbout Us
At We., we've spent decades at the intersection of technology and humanity, bridging the gap between what businesses create and how people experience those creations. We've learned that beneath even the most unruly situations — whether it's a global crisis, an emerging technology, or a sweeping organizational change—lies a simple human need. That need could be for trust, connection, safety, or a sense of purpose. But it’s always there. And it is only by uncovering these truths that we can make real, meaningful progress.
About the Role
Are you passionate about healthcare innovation and working with companies who are transforming the landscape with breakthrough products and solutions? Does the future of health inspire you? Do you like translating complicated stories about science, disease, data, and technology to educate wider audiences? If so, you’ve come to the right place. We are looking for an Account Director, Health Media to join our thriving healthcare practice and help our clients tell their stories in bold, unconventional ways.
Our team sits at the forefront of profound change in healthcare. Generative AI, personalized care, digital medicine—it’s all a tidal wave of implications and opportunity. Even better, the new world of healthcare puts patients at the center of it all. We are skillful guides for these innovation rides because we are equally adept at translating what’s coming out of the lab as we are at navigating regulatory and economic hurdles. And we never lose sight of the human side of the story. Meaning, we make clients’ stories live and breathe. We give them a beating heart.
Come join us at a different kind of healthcare practice. We.’s Health Sector was formed by leaders in the industry who got tired of the old way. This is how we are different:
- We have an entrepreneurial spirit, supported by deep “big agency” resources.
- We are taking brand new, progressive communications approaches in a rapidly evolving healthcare landscape, to attract the kind of clients who are innovators and want to be disruptors in the industry.
- The leadership team is extremely hands-on and members at every level will “roll up their sleeves” and help each other out. There are no formalities – everyone can be themselves.
- No bureaucratic processes, politics or “swim lanes” hold staff back from opportunities; if you want to do it, we will give you the chance to prove you can.
This role offers flexibility with options for fully remote or hybrid work arrangements. Hybrid employees are expected to be in the office 3 days a week and can be located in New York City or other We. offices. However, preference will be given to candidates who can work Eastern Time hours.
Responsibilities
We. provides a breadth of health communications services to clients across pharmaceuticals and biopharmaceuticals, consumer health and wellness, health IT, medical devices, digital health, health plans and life sciences. We develop innovative programs that reach and influence the industry, investors, providers, advocates, patients, regulators, policy makers, payers, and consumers. You will support our work by:
- Working closely with our Senior Vice President, Health Media and Health Media team, to provide media relations counsel to health clients.
- Collaborating with a team of Health Media Specialists to share learnings and best practices from your daily work and identifying synergies across accounts; developing a bi-weekly newsletter on media insights to share with the broader healthcare practice and clients.
- Providing strategic input on development of integrated communications plans, ensuring strong media strategy and angles aimed at achieving client business goals.
- Identifying, creating, and growing relationships with target media/influencers to appropriately engage, pitch, and secure coverage.
- Executing all media outreach program elements, including pitching, contributing content, and other hands-on media activities. (e.g., media list development, media update emails, client deliverables).
- Demonstrating strong writing/editing skills and experience developing client content including press releases, backgrounders, FAQs, and other media materials; Experience working with creative teams to develop multimedia materials a plus.
- Establishing strong collaboration and communication with core account teams and other client teams; Partnering with existing media relations experts to support media campaigns.
- Deploying excellent project management skills – keeping all trains moving on time, anticipating client needs, managing expectations and satisfaction, and measuring and reporting media results.
Qualifications
- Achieved a bachelor's degree in Communications, Journalism, Marketing, English, or a related field is preferred. Or the equivalent knowledge and/or experience.
- 6+ years of developed meaningful PR and media relations experiences, preferably in an agency setting and/or within an applicable industry.
- Significant media relations experience and demonstrated success in executing media campaigns; established relationships with key healthcare, wellness, pharmaceutical/biotech, payer, science and tech trade, business, and national media reporters, demonstrated by placements you’ve garnered across these types of publications.
- Experience building media strategy, monitoring media trends and latch-on opportunities, story-mining, and developing client-facing media materials.
- Experience working on pharma, health tech, payer, hospital, or other healthcare accounts; Understanding of the healthcare landscape and trending media stories that affect our clients.
- Experience with high science or data announcements, or ability to navigate complex regulatory environments and distill complex healthcare topics and subject matter into digestible content for media and consumers.
- Solid project management skills –timeline development/management, meeting deadlines, anticipating what’s to come.
- Strong professional presence with client-facing experience
- Strong writing/editing skills. Ability to develop client-ready documents such as press releases, backgrounders, Q&As, etc.
- Through daily use, developed high proficiencies with the Microsoft Office suite (particularly Teams, Outlook, Word, SharePoint, PowerPoint, and Excel) and media tools (i.e., Muckrack).
Compensation
The base annual salary range for this role, applicable across all U.S. locations, is outlined below. The actual salary may vary based on several factors such as business requirements, job responsibilities, skills, experience, and geographical location.
Salary Range$113,000—$130,000 USDBenefits
As part of our commitment to the success and well-being of our team, regular employees working 20 hours or more per week are eligible for the following benefits:
- Comprehensive benefits program including medical, dental, and vision coverage
- Generous time off including PTO, holidays, annual wellness break, summer Fridays and personal days
- 401k plan including company match and financial wellness support
- 16 weeks of paid parental leave for all employees
- 22-24 weeks paid parental leave when coupled with Short-term disability
- 2 weeks caregiver leave
- Support with home office equipment
- Bi-annual Wellness Credits
- Monthly Technology Credit (to offset internet / phone costs)
- Community Engagement Days
- Learning and Development Programs for our employees
Equal Opportunity:We. provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.
Diversity and Inclusion:We. values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.
North America non-remote employees are required to come into the office 3 days a week.
