Performance Marketing Lead

The Role

Warp is one of the fastest-growing products in the AI developer space, and now we need someone to pour fuel on that fire. We’re looking for a Lead, Growth Marketing to own the engine behind Warp’s self-serve business and support enterprise pipeline - the full spectrum from acquisition to activation to monetization. You’ll lead paid and organic growth across digital channels, own Warp.dev as a conversion surface, and partner deeply with Product, Engineering, and Data to run experiments that move the business.

This isn’t a “manage the ad accounts” role. You’ll set the strategy for how Warp shows up across the web - from paid search and YouTube to SEO. You’ll decide where we invest, what we test, and how we scale. And you’ll do it in a market where the playbook is still being written.

In this role you will own:

• Self-Serve Growth Strategy: Act as the marketing owner for Warp’s self-serve business. Define the acquisition strategy across channels, partner with Growth Product on activation and monetization experiments, and identify the highest-leverage opportunities to drive signups, upgrades, and self-serve revenue.
• Performance Marketing: Lead paid acquisition from strategy through execution — channel mix, audience targeting, creative testing, budget allocation. Optimize CAC, payback, and channel ROI through rapid iteration across both self-serve and enterprise motions.
• Demand Generation & Enterprise Pipeline: Build and scale demand gen programs that drive qualified pipeline for Warp’s enterprise business. Design ABM campaigns, targeted digital acquisition, and nurture programs that convert developer adoption into team and enterprise revenue. Partner with Sales and GTM to align on pipeline goals, lead quality, and conversion metrics.
• Website & Conversion Optimization: Own Warp.dev as a growth surface — homepage, landing pages, product pages. Lead testing and experimentation with Product and Design to improve discoverability, conversion, and activation.
• SEO & Answer Engine Optimization (AEO): Drive organic acquisition through technical SEO and structured content. Build Warp’s visibility in AI-driven discovery surfaces — ChatGPT, Perplexity, Gemini — where developers are increasingly starting their tool searches.
• Analytics & Experimentation: Define growth KPIs across the funnel. Build dashboards, run forecasts, and surface insights that drive decisions. Foster a test-and-learn culture with tight feedback loops and rapid iteration.
• Cross-Functional Partnership: Work closely with Product, Engineering, Data, and GTM. This role sits at the intersection of marketing and product — you’ll need to be as comfortable in a data review as you are in a campaign brief.

Qualifications

• 8+ years in growth, digital, or performance marketing - ideally in a PLG or developer-first SaaS environment
• Proven track record scaling self-serve acquisition, activation, and monetization
• Deep experience with paid acquisition, SEO, and website conversion optimization
• Strong analytical chops - attribution, funnel modeling, cohort analysis, experimentation frameworks
• Comfortable partnering directly with Product, Engineering, and Data teams
• You’ve operated in high-growth environments where the playbook wasn’t handed to you

Preferred Qualifications

• Experience marketing to developers or technical audiences
• Familiarity with the AI development ecosystem, developer tools, or adjacent spaces
• Early experimentation with AI-driven discovery channels
• You’ve written code, shipped a side project, or just genuinely love dev tools.

Salary Transparency

Total compensation at Warp consists of two parts: 1) a competitive base salary, and 2) meaningful equity.

When we find the right person, we try to put our best foot forward with an offer that excites you. The budgeted compensation range for this role is targeted at $200,000 – $250,000. Final total compensation depends on experience and expertise.

In addition to salary, all employees receive further compensation in the form of equity in the company. This is a meaningful stock option grant with a four-year vesting period and one-year cliff. Your equity is where most of the significant upside potential is. Comparing startup equity is always a bit tricky, so we’re happy to walk you through different valuation scenarios at the offer stage in order to help paint a clearer picture of the upside.

Final total compensation is determined by multiple factors including your experience and expertise and may vary from the amounts listed above.

What We Offer

• Competitive Salary & Meaningful Equity – we will stretch to get the right talent on board
• Full Medical, Dental, and Vision Benefits for employees (80% coverage for dependents)
• Flexible remote-first culture, with optional office spaces in NYC and SF for folks who want to work together IRL
• Pre-tax FSA Health Savings Plan
• Pre-tax Commuter Benefit
• 20-days of Paid Time Off
• Unlimited Sick Time Off
• 12 US Holidays
• 16 weeks of paid Parental Leave for both birthing and non-birthing parents
• Twice-a-year company retreats
• Monthly gym and internet stipend
• Guideline 401(k)
• Complimentary OneMedical membership

Individuals seeking employment at Warp are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.