Vivid Clear Rx

In 2020, Hy-Vee, Inc. recognized a critical gap in the pharmacy benefits management industry: traditional PBMs were failing to deliver transparency, genuine savings, and exceptional service to employers and their employees. Rather than accept the status quo, they built Vivid Clear Rx - a different kind of pharmacy benefits manager rooted in clarity, integrity, and people-first values. As a Hy-Vee subsidiary with nearly 90 years of trusted service in the Midwest, Vivid Clear Rx combines deep pharmaceutical expertise with a pass-through PBM model that passes 100% of savings back to clients.

Vivid Clear Rx partners with employers, brokers, consultants, and providers to transform how pharmacy benefits are delivered. Powered by RxSense's RxAgile enterprise technology and RxIQ analytics platform, the company provides real-time claim-level data, transparent pricing with no hidden fees, and proactive savings measures. With a 95 Net Promoter Score far exceeding the industry average of -12, Vivid Clear Rx has proven that exceptional service and member satisfaction aren't just goals - they're the foundation of everything they do. The company serves clients throughout the United States from its headquarters in Omaha, Nebraska.