VidyardVI

Team Lead, Product Marketing

As the world’s leading video marketing platform, Vidyard’s technology shows our customers exactly how viewers interact with their videos.

Vidyard

Employee count: 201-500

Canada only
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About the Role

Vidyard is looking for a Team Lead, Product Marketing, to leadour Product Marketing team. Reporting to the Senior Director of Marketing, you will be responsible for creating compelling messaging and positioning for Vidyard’s suite of products, enabling our sales team with content, collateral and assets to build and convert pipeline, taking our products and features to market, and serving as the voice of our customer and user base.

This is a remote role open to candidates located in Canada.

About the Team

Our Product Marketing team focuses on communicating Vidyard’s product story to our customers and users. This team owns our product and feature positioning, and works closely with our product and sales team to bring our product vision to life.

What You’ll Work On

  • Develop and execute comprehensive go-to-market strategies for Vidyard products, ensuring alignment with business objectives, target markets, and customer needs.
  • Identify market opportunities, conduct competitive analysis, and define unique value propositions to differentiate Vidyard solutions in the marketplace.
  • Define clear and compelling positioning and messaging for Vidyard products, addressing key customer pain points and highlighting unique features and benefits.
  • Collaborate with our product management and sales teams to refine product positioning and messaging based on market feedback and evolving customer requirements.
  • Drive the planning, execution, and optimization of integrated marketing campaigns and programs to generate demand, drive lead generation, and accelerate sales pipeline growth.
  • Own product launches end to end, from project managing all GTM components of a launch (positioning, demand generation and awareness), to collaborating cross-functionally to drive organization-wide execution.
  • Partner with demand generation, web brand, and marketing operations teams to develop impactful marketing assets, including website content, landing pages, sales collateral, and more.
  • Develop sales enablement materials and tools, including product guides, sales presentations, battle cards, and training programs, to empower our sales team with the knowledge and resources needed to effectively sell Vidyard.
  • Communicate the vision and story behind our product and feature messaging to our sales team.
  • Participate in regular training sessions and enablement workshops to educate our sales team on product features, use cases, and competitive positioning.
  • Build a process to collect prospect/customer feedback from our sales team and effectively triage these requests to our product team.
  • Stay informed about industry trends, market dynamics, and competitive landscape to identify emerging opportunities and inform strategic decision-making.
  • Leverage market insights, customer feedback, and data analytics to evaluate the performance of marketing initiatives and drive continuous improvement. Act as the “voice of the customer” and conduct internal and external customer & market research to help inform product direction.
  • Effectively manage and coach a product marketing team and cross-functional PMM squad.

What You’ll Bring to this Role and Your New Team:

  • 5+ years of product marketing experience. 1-2 years of experience managing a team.
  • Experience working in highly cross-functional environments. Deep experience working with sales teams is highly preferred
  • Ability to frame and communicate a product/feature story in a compelling way
  • Proficiency in marketing automation and CRM software
  • Strong analytical skills, with experience analyzing data and making data-driven decisions
  • Knowledge of sales, digital marketing and growth marketing techniques and strategies
  • Excellent communication and collaboration skills
  • Ability to prioritize and manage multiple tasks and projects
  • Strong problem-solving and decision-making skills
  • Experience within a hybrid product-led and sales-led business is a plus
  • Flexibility and adaptability to change

Our Tech Stack

  • Marketo
  • Demandbase
  • Salesforce
  • Pocus
  • Alyce
  • UserGems

Job descriptions can be overwhelming. At Vidyard we are motivated to drive change together and deeply value the unique experiences, abilities and opinions you possess, so if this role sounds like your next adventure, but you don’t feel entirely qualified, apply! We value candidates who own it, and if you’re relentlessly resourceful too, you might be exactly who we are looking for.

As we also value user obsession, we prioritize our users, customers and community so you can expect to hear from our team even if you are not selected to move forward.

What You’ll Love about Vidyard:

  • Competitive pay
  • Comprehensive, flexible benefits on day one
  • Wellness allowance to spend on what's important to you
  • Unlimited vacation + programs to support travel while working, enabling you to live your best life
  • Access to Inkblot, a digital mental health platform + $1,500/person/year for mental health coverage
  • Allowance to support your ongoing growth and development
  • Parental leave top-up
  • Paid volunteer hours
  • Employee resource groups to empower and drive change at Vidyard and in our communities
  • RRSP match
  • Stock options
  • Flexible holiday program
  • Home office stipend
  • Flexibility to work in the place that brings out your best: whether you thrive in the comfort of your home office, or are local to, and prefer the energy of our collaboration space in Kitchener, Ontario, Canada, there is flexibility for all. Although we default to remote-first there will be occasional in-person meetings/events purposefully designed for connection and collaboration.

We thank all applicants for your interest in Vidyard. Only those applicants selected for an interview will be contacted. Unsolicited resumes from Agencies will not be accepted.

Vidyard is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify us at[email protected].

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About the job

Apply before

Jul 29, 2024

Posted on

May 30, 2024

Job type

Full Time

Experience level

Senior

Location requirements

Hiring timezones

Canada +/- 0 hours

About Vidyard

Learn more about Vidyard and their company culture.

View company profile

As the world’s leading video marketing platform, Vidyard’s technology shows our customers exactly how viewers interact with their videos. Along with hosting video content, Vidyard reveals who’s watching videos, and for how long with detailed viewer analytics and engagement data that can be pushed directly into a MAP and CRM, turning views into sales. We’re passionate about helping companies grow their business through the power of video!

Life as a Vidyardian:

Growth

You will have the opportunity to create your own destiny in your role by generating and managing your own projects and seeing the impact of your work.

Team

At Vidyard you will work alongside the best and brightest in the industry. We hire carefully for technical expertise and cultural fit, and are proud of our team!

Fun

We never miss an opportunity to have fun. We host weekly social events in addition to holiday celebrations, sports teams, not to mention our legendary parties!

Perks & Benefits

We offer free catered lunches daily, free snacks and drinks, generous subsidies for health & wellness and continuing education, on top of competitive pay & health benefits.

Employee benefits

Learn about the employee benefits and perks provided at Vidyard.

View benefits

Retirement benefits

We offer RRSP matching.

Learning and development budget

We have a professional development fund.

Employee assistance program (EAP)

Access to the Employee Assistance Program (EAP)

Stock Ownership

We want our people to be invested in our exciting future and benefit from their own hard work.

View Vidyard's employee benefits
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Vidyard

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