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VetsourceVE

Chief Revenue Officer

Vetsource is a company dedicated to enhancing client experiences in veterinary care through comprehensive solutions and data-driven insights.

Vetsource

Employee count: 201-500

Salary: 262k-310k USD

BR, PT + 1 more

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Pets deserve the best care. At Vetsource, we build the foundation for success, enabling those in the pet healthcare profession and industry to thrive. Our data-powered platform simplifies processes and streamlines systems, helping those we serve create tighter bonds with their customers. From prescription management and pet owner engagement to veterinary business performance data and insights, Vetsource provides comprehensive solutions that give our customers more time and flexibility, and help them foster strong relationships and positive experiences. In a rapidly evolving world, we’re constantly seeking new ways to help our customers chart a course for a better, brighter future for pets and those who care for them.

If you love pets, want to have an impact and join a fantastic organization, Vetsource could be the place for you.

At Vetsource, our teams, much like our customers, are represented through diverse perspectives, life experiences, unique strengths (and love for animals). We are an equal opportunity employer committed to fostering an inclusive and diverse workplace.

We are a team of real people looking for great people to join us, which is why applications are carefully and thoughtfully reviewed by our team. We know that when considering a new opportunity, it's common to weigh your qualifications against the listed job criteria. That said, even if you don’t meet 100% of the job requirements but feel you would be a good fit for the role, we still encourage you to apply!

WHO WE ARE LOOKING FOR

Chief Revenue Officer

The Chief Revenue Officer (CRO) will lead the strategic vision and execution of our global growth strategy, driving total revenue, market leadership, and sustainable competitive advantage. This executive leader will oversee and integrate all revenue-generating functions including Marketing, Retail Sales, Veterinary Sales, Commercial Strategy, and Customer Success, ensuring full alignment with the company’s broader mission and long-term financial goals. The CRO is responsible for designing a seamless customer journey, maximizing lifetime value, and ensuring operational excellence across all commercial departments.

While this is a full-time remote role, we are specifically looking to build our team around our regional hubs. Strong preference will be given to candidates residing in or near:

  • Portland, OR

  • Loveland, CO

  • Fountain Valley, CA

WHAT YOU’LL DO

  • Define and execute forward-thinking strategies that drive holistic revenue growth, maximize market penetration, and strengthen competitive positioning across both retail and veterinary channels.

  • Spearhead the development of pricing strategies, market positioning, and product introduction tactics that ensure differentiation and profitable growth across diverse market segments.

  • Oversee and provide mentorship to department heads (Marketing, Sales, Success, Category Management), fostering a high-performance culture that emphasizes leadership development and strategic agility.

  • Foster seamless collaboration and integration across all "under the umbrella" departments to ensure consistent messaging, unified client engagement, and optimized retention.

  • Build strong partnerships with Product, Finance, and Operations to drive shared objectives, ensuring that the product roadmap and financial modeling support aggressive revenue initiatives.

  • Oversee consolidated department budgets, ensuring efficient resource allocation and ROI-driven spend across marketing campaigns, sales incentives, and partner engagement.

  • Monitor global market trends, competitor movements, and shifting customer needs to refine strategies and pivot quickly in a dynamic landscape.

  • Provide strategic leadership to optimize the sales tech stack and processes; analyze data to provide accurate targets, pipeline forecasts, and performance metrics.

  • Manage strategic partnerships with key vendors, distributors, and industry partners to enhance product offerings and expand distribution channels.

  • Represent the company at high-level industry events and conferences to build brand equity and establish personal and organizational thought leadership.

Supervisory Responsibilities

  • Lead and drive achievement by setting high standards and holding senior team members accountable for KPIs and professional growth.

  • Influence cross-functional teams, fostering confidence and optimism in the organization’s future.

  • Foster a positive, inclusive environment that encourages collaboration between technical, creative, and sales professionals.

WHAT YOU BRING

  • 15+ years of progressive leadership experience in a technology-focused, B2B or B2B2C environment within the Animal Health, Healthtech, or Pet Care industries.

  • 5+ yearsexperiencein a senior executive role (VP or higher) overseeing multiple commercial departments simultaneously.

  • Bachelor’s degree in Business Administration, Marketing, or a related field

  • Proven ability to develop and implement long-term strategic plans that resulted in measurable revenue scaling.

  • Deep understanding of the veterinary and pet care market, including retail dynamics and B2B sales cycles.

  • Excellent strategic thinking and problem-solving skills, with the ability to translate complex data into actionable growth strategies.

  • Exceptional negotiation and presentation skills, with the ability to influence Board-level stakeholders and external decision-makers.

  • Proficiency with Salesforce (or similar CRM), sales enablement tools, and the Microsoft Office Suite.

Preferred Experience

  • Prior experience as a CRO or EVP of Sales in a high-growth startup or entrepreneurial setting.

  • MBA highly preferred.

  • Experience in scaling revenue operations within high-growth, fast-paced, or "scale-up" environments.

  • Prior experience in pharmaceuticals or veterinary services, with a specific focus on the intersection of healthcare and retail.

  • A robust professional network of key opinion leaders (KOLs) and influencers within the pet care industry.

  • Experience in the animal health industry

WHAT CAN YOU EXPECT FROM VETSOURCE

In addition to an inclusive and welcoming culture, Vetsource also offers:

  • Competitive pay and benefits including medical, vision*, dental, and life insurance

  • Employee Assistance Program

  • Pet insurance* and Virtual vet care

  • PTO, Holidays, Floating Holidays, and Volunteer Day

  • Retirement Savings Plan (401k/ RRSP) with employer matching program

  • Paid parental leave

  • Flexible scheduling and remote work where possible

  • The opportunity to join one of our Associate Resource Groups, and fun company events!

For Canadian based associates these specific benefits are not included*

OUR VALUES

Vetsource is proud to be part of Mars Science & Diagnostics, a division of Mars Petcare—a family-owned organization rooted in the belief that pets make the world a better place. Our unified culture is built on a foundation of veterinary excellence and guided by a shared vision, inspiring everyone to create A Better World for Pets™ — a world where pets are healthy, happy, and welcome.

Today, Vetsource drives the future of pet health centered on our guiding philosophy, The Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom. These principles define how we work, how we treat one another, and how we serve the veterinary community, ensuring a culture where every associate has the opportunity to thrive.

Pay range (US based applicants): $262,310 - $310,000 + Annual Bonus Plan and Long-Term Incentive Plan Eligible

Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to job-related skills, experience, certifications, relevant education and training, while also considering internal equity.

The statements in this document are intended to describe the general nature and level of work being performed for this role, and are not to be construed as an exhaustive list of responsibilities, duties, and skills required. Our pre-employment process includes a background check as a part of the hiring process, and will include a drug screen for pharmacy related roles. The background check will only be initiated after a conditional offer of employment has been made and will be subject to an individualized assessment, as required by law. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please email careers@vetsource.com, or if you have general questions relating to this process. No agencies please. We are an equal opportunity employer.

Vetsource is an E-verify employer.

www.vetsource.com

About the job

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Job type

Full Time

Experience level

Salary

Salary: 262k-310k USD

Education

Bachelor degree

Experience

15 years minimum

Location requirements

Hiring timezones

United Kingdom +/- 0 hours, and 2 other timezones

About Vetsource

Learn more about Vetsource and their company culture.

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Building a brighter future for pets and those who care for them. At Vetsource, we strive to streamline systems, drive revenue, and strengthen client relationships in the veterinary industry. We provide comprehensive solutions tailored with our clients in mind, including services such as Prescription Management, Payment Services, and Data Services. Our goal is to enhance the client experience while effectively managing veterinary practices.

Our data-powered platform enables veterinary professionals to make informed decisions through next-level metrics that monitor and benchmark performance, track industry trends, and identify new opportunities for growth. We support veterinary practices from prescription management to home delivery for pet owners, making it easier for clients to find their veterinarian’s online store, check order statuses, update payment methods, or request refills. Additionally, we offer tools like Vet2Pet to improve client engagement. This is just one example of how we help veterinary teams meet clients where they are, providing seamless communication and support through our app, which includes features like in-app chat and appointment management. The veterinary industry is evolving, and at Vetsource, we are committed to being at the forefront of this transformation, helping to elevate patient care and foster lasting relationships.

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