Staff Software Engineer, Facilities

The story of Veho began not in a boardroom, but from a direct, frustrating experience with the shortcomings of last-mile delivery. Itamar Zur, while a student at Harvard Business School in 2016, found himself repeatedly missing package deliveries from a meal subscription service. This personal pain point sparked an idea: to revolutionize the delivery experience by placing the customer at the center. What started as an academic pursuit soon blossomed into a tangible venture. Zur even took to the streets himself, driving delivery routes around Boston in the early days, waking before dawn to understand the ground-level challenges and then rushing to class, all while simultaneously building the business case and technology for this new approach. Many early observers, including some investors, were skeptical, advising a pivot to a 'real job'.

Undeterred by initial skepticism and the eventual need to regroup after early team changes, Zur's vision found new momentum when he partnered with Fred Cook, who became Veho's co-founder and Chief Technology Officer. Re-launching out of Colorado, Veho began its ascent. The core mission was clear: to transform shipping from a mere cost center for e-commerce brands into a powerful tool for customer engagement and loyalty. By leveraging purpose-built technology, including an AI-enabled crowdsourced driver marketplace and sophisticated warehouse management systems, Veho set out to offer an Amazon-level delivery experience. This meant not just speed and reliability, with impressive on-time delivery rates consistently exceeding 99%, but also proactive communication and a focus on overall customer satisfaction, reflected in their high customer ratings. The company's innovative model quickly gained traction, attracting significant funding and enabling rapid expansion across the United States, serving millions of Americans in numerous markets and partnering with well-known brands. Veho's journey is a testament to solving real-world problems through hands-on experience and relentless technological innovation, aiming to reshape the landscape of e-commerce logistics.