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vCluster LabsVL

Product Marketing Manager, Content

Loft Labs is the company behind vCluster, an open-source technology for creating and managing virtual Kubernetes clusters to improve multi-tenancy, efficiency, and developer productivity.

vCluster Labs

Employee count: 51-200

Salary: 100k-125k USD

United States only

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As a Product Marketing Manager at vCluster Labs, you aren't just producing content you are the connective tissue between what we build and why it matters. You will own the stories that land with enterprise platform teams, AI infrastructure buyers, and the ecosystem partners shaping how AI factories get built. This is a builder role: you write the case studies, script the videos, and ship the launch assets yourself — because only a PMM with command of our messaging and business priorities can get that right.

As a Product Marketing Manager, your role will include:

  • Content Programs: Own the full content roadmap — customer testimonials, case studies, written guides, and video content. You source the stories, shape the narrative, and produce the final asset. You are not handing this off; you are shipping it.

  • Product Launches: Drive go-to-market launches for new features end-to-end — positioning, messaging, launch assets, and internal enablement — so every release lands with clarity and momentum.

  • Sales Enablement: Translate complex technical concepts about tenant clusters, Tenant Isolation, and AI infrastructure into battle cards, one-pagers, and pitch narratives that make the sales team faster and sharper in the field.

  • Ecosystem & Industry Marketing: Partner with our ecosystem lead to develop content strategy for industry panels, partner spotlights, and events — making sure vCluster Labs shows up with a distinctive and consistent point of view.

  • Messaging & Positioning: Serve as the keeper of our messaging framework. Ensure every content asset — regardless of channel or author — reflects our brand, aligns to current business priorities, and speaks to the right buyer at the right stage.

This role could be a fit for you if you bring:

  • Messaging and positioning depth: You have built or refreshed a messaging framework from scratch, and you can defend positioning choices with market evidence and customer insight, not just intuition.

  • Go-to-market launch experience: You have run launches end-to-end — from product brief to post-launch retro — and you know what it takes to create external signal in a crowded infrastructure market.

  • A portfolio that shows, not tells: Blogs, long-form guides, customer stories, video scripts, social content — your work is findable, high-quality, and speaks to a technical audience without losing a business buyer.

  • Sales enablement fluency: You have worked directly with sales teams to translate technical depth into buying clarity. You know what a good battle card actually does for a rep in a live deal.

  • Builder-phase experience: You have joined a company before the playbook was written and thrived. You know how to prioritize ruthlessly and produce output that punches above your team's size.

Bonus points for:

  • AI infrastructure background: Experience at or with AI Cloud providers, GPU infrastructure companies, or enterprise AI platform teams. You understand the buying dynamics and vocabulary that enterprise AI factory builders bring to a deal.

  • Developer and platform community fluency: You have marketed to platform engineering, DevOps, or Kubernetes-native audiences and know how trust is built in open-source ecosystems.

  • Team-building instinct: You have thought about how to scale a content and PMM function and have opinions about when and how to bring in the next hire.

About vCluster Labs

We are a venture-backed tech startup and the company pioneering Kubernetes virtualization for the AI era. We raised +$30M from top-tier VCs such as Khosla Ventures (first investor in OpenAI, GitLab, Stripe, Doordash) and are in a hyper-growth phase looking for motivated people to complement our team. Our headquarters are in San Francisco (Salesforce Tower), but our team is distributed around the globe and we have a remote-first work culture.

We are the leading platform for operating GPU infrastructure, enabling AI Cloud providers to deliver a hyperscaler-like experience to their customers and AI factories that need to build that same experience for their internal teams. Our platform delivers the full operational stack operators need to run their GPU data centers — managed Kubernetes, fast isolated tenant provisioning, and automated node provisioning and lifecycle management — enabling them to accelerate time to value, reduce operational burden, and maximize the ROI of every GPU.

We're the company behind vCluster, an open-source technology for virtualizing Kubernetes (10k+ GitHub stars, 40M+ virtual clusters created since 2021). Open source is part of our DNA. At KubeCon North America 2025, we launched our Infrastructure Tenancy Platform for AI — a Kubernetes-native framework purpose-built for running AI, ML, and GPU-intensive workloads anywhere, with an NVIDIA-validated reference architecture for DGX systems.

Benefits

We offer the following benefits:

  • Competitive Salary: We offer a competitive compensation package, including equity.

  • Platinum-Level Insurance: Health, dental, vision, and life Insurance, including plans for you and eligible dependents (benefits vary depending on country).

  • Flexible Working Schedule: You have a doctor’s appointment or need to head to the supermarket to get groceries at 2pm? We won’t have an issue with that. To us, results matter more than clocking in and out at the same time every day.

  • Workplace Flexibility: We’re very flexible about where you work. We know things can change in life and we’re happy to adjust the work environment for you along the way.

Culture & Values

At vCluster Labs, we value and stand for:

  1. Make it Happen: We have a relentless bias for action and the grit to push through obstacles. We do whatever it takes to figure it out, put in the work, and ruthlessly prioritize the actions that drive measurable impact for the business.

  2. Own the Outcome: We understand that our responsibility doesn't end when a task is checked off; it ends when the value is delivered. We connect our daily individual actions to the broader success of the company and our customers.

  3. Create Wow: We measure success by the experience we generate, both inside and outside the company. For our customers, this means impressive speed and intuitive experiences. For our team, this means going the extra mile to support one another and to continuously drive each other to new heights.

  4. Open Source, Open Mind: We are actively contributing to and maintaining open-source projects. Internally, we foster meritocracy — the strongest ideas win, no matter who or where they come from.

  5. Build Tomorrow’s Standards, Intentionally: We don't just ship software; we define the state-of-the-art of tomorrow. We are fearless in tearing down old approaches to build something better, but we are disciplined in how we do it because we know our users rely on our technology to run mission-critical infrastructure platforms.

Compensation Range: $100K - $125K

About the job

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Salary

Salary: 100k-125k USD

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United States +/- 0 hours

About vCluster Labs

Learn more about vCluster Labs and their company culture.

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At the heart of Loft Labs is a culture deeply rooted in open-source and a relentless drive to empower platform engineers. The company, the driving force behind the innovative vCluster technology, was born from the realization that Kubernetes, while powerful, presented significant challenges in multi-tenancy, efficiency, and accessibility. This understanding fuels their mission to virtualize the cloud-native stack, making Kubernetes lighter, faster, and more cost-effective for organizations of all sizes. The team at Loft Labs operates with a remote-first mindset, fostering a global and inclusive environment that mirrors the distributed nature of the technology they build. This flexibility allows them to attract top talent from around the world, creating a diverse team united by a shared passion for solving complex engineering problems.

The core values at Loft Labs revolve around technical excellence, customer obsession, and impressive speed. They are committed to building best-in-class technology, knowing their users are fellow engineers who appreciate high-quality, well-documented software. This commitment extends to their vibrant open-source community, where they actively engage with users, solicit feedback, and iterate quickly to meet the evolving needs of the cloud-native ecosystem. This user-centric approach is a cornerstone of their culture, ensuring that every feature and product enhancement is driven by a genuine desire to improve the developer experience. By fostering a culture of innovation, collaboration, and a deep respect for the open-source community, Loft Labs is not just building tools; they are shaping the future of cloud-native development and empowering engineering teams to build and scale their platforms with unprecedented velocity and efficiency.

Employee benefits

Learn about the employee benefits and perks provided at vCluster Labs.

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Competitive Salary

We tend to pay higher wages than other startups.

Equity Incentive Plan

Opportunity to be a part of the company's success through equity.

Platinum-Level Insurance

Health, dental, vision, and life Insurance including plans for you and eligible dependents (benefits vary depending on country)

Flexible Working Schedule

You have a doctor's appointment or need to head to the supermarket to get groceries at 2pm? We won't have an issue with that. To us, results matter more than clocking in and out at the same time every day.

View vCluster Labs's employee benefits
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