vcita

The journey of vcita began in 2010, born from the vision of co-founders Itzik Levy and Eran Utmazgin. What started as a straightforward online scheduling platform was destined for a much grander purpose. The founders recognized a significant gap in the market: small and medium-sized businesses (SMBs) were struggling to keep pace with the digital world, often juggling multiple, disconnected tools to manage their day-to-day operations. They envisioned a world where these entrepreneurs could manage their entire business from a single, intuitive application, freeing them from administrative burdens and allowing them to focus on what they truly love – serving their clients and growing their business. This vision became the driving force behind vcita's evolution.

Over the next decade, vcita transformed from a simple scheduling tool into a comprehensive, all-in-one business management and client engagement platform. This evolution was fueled by a deep understanding of the challenges faced by service-based businesses. The platform expanded to include a powerful CRM for managing client relationships, streamlined billing and invoicing systems, and robust marketing tools for email and SMS campaigns. A pivotal moment in their growth came in 2019 with a $15 million funding round, which accelerated product development and global expansion. The company also made strategic moves, such as acquiring the email signature solution WiseStamp, further enhancing its value proposition. Today, vcita empowers hundreds of thousands of SMBs worldwide, from coaches and consultants to home service providers and fitness trainers. By integrating AI-powered features like its 'BizAI' business advisor, vcita continues to innovate, staying true to its original mission of helping small businesses not just survive, but thrive in a digital-first economy.