Performance Marketing Analyst

Nerdy is seeking a data-driven Performance Marketing Analyst to help manage, enhance, and develop the company’s digital marketing campaigns and strategies. This role will play a pivotal role in driving our digital marketing efforts and achieving our business goals. The Performance Marketing Analyst will be responsible for enabling, developing, executing, and evaluating data-driven marketing strategies to increase customer acquisition, engagement, and retention while optimizing advertising spend across various digital channels.

About Nerdy:

Nerdy (NYSE: NRDY), the parent company of Varsity Tutors, is a leading platform for live online learning, with a mission to transform the way people learn through technology. The Company’s purpose-built proprietary platform leverages technology, including AI, to connect learners of all ages to experts, delivering superior value on both sides of the network. Nerdy’s comprehensive learning destination provides learning experiences across 3,000+ subjects and multiple formats—including one-on-one instruction, small group classes, large format group classes, and adaptive self-study. Nerdy’s flagship business, Varsity Tutors, is one of the nation’s largest platforms for live online tutoring and classes. Its solutions are available directly to students and consumers, as well as through schools and other institutions. Learn more about Nerdy at https://www.nerdy.com/.

Qualifications:

• Bachelor's degree in Mathematics, Business, or a related field (Master's degree is a plus).
• Proven experience in Marketing, UX, or Business Analytics.
• Proficiency in analytics tools (GA4, GA360, Looker, Tableau).
• Proficiency in at least one querying language (SQL preferred).
• Operational experience with a CDP (Segment preferred).
• An understanding of digital advertising platforms (Google Ads, Facebook Ads, etc.) and marketing analytics tools.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication and presentation skills.
• A creative mindset and the ability to think outside the box.
• Highly organized, with the ability to manage multiple projects simultaneously.
• Certifications in relevant platforms (e.g., Google Ads, Facebook Blueprint) are a plus.
• Fluent in English

• Understand and appreciate that Nerdy is an apolitical company and that we can have the largest impact if we are united in our focus on helping people learn and not divided or distracted by advancing unrelated causes

Responsibilities:

• Develop and execute performance marketing strategies to achieve targeted KPIs, such as ROAS, CPA, and conversion rates.
• Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
• Work with Marketing Operations, Data Engineering, and Product to ensure Marketing tools are properly set up and optimized.
• Utilize analytics tools (e.g., Google Analytics, marketing automation platforms) to track campaign performance and generate actionable insights.
• Prepare regular performance reports and present findings to stakeholders.
• Continuously evaluate and provide optimization and strategic guidance on current and future campaigns.
• Collaborate with the UX/UI and content teams to improve landing page effectiveness and user experience to increase conversion rates.
• Plan and execute A/B tests to optimize ad creatives, landing pages, and other marketing elements.
• Communicate findings to improve campaign performance.

Nerdy Leadership Principles

Relentless Focus on Customers * Comfort with Ambiguity * Ownership * Simplify * Intellectual Curiosity * Build Teams * Think Big * Insist on High Standards * Bias for Action * Build Trust * Go Deep * Have Conviction * Deliver Results * Are Right, a Lot

Benefits:

• Competitive Salary (paid in USD)
• Fully Remote Position
• Flexible Paid Time Off
• Free Learning Membership for you and your household (1-1 tutoring hours, unlimited use of on-demand services, and access to our online classes)
• Once-in-a-lifetime opportunity to help transform how the world learns!
• Fun, collaborative, and team-oriented work environment with plenty of training and a feedback-rich culture (INDHP)