Australia onlyWho are we?
UpGuard’s mission is to protect the world’s data. We obsessively seek out elegant, robust ways to enable our customers to find, acknowledge, and remediate cyber risk. With UpGuard, organizations leverage our security expertise and software to automate what was once laborious, spreadsheet-driven processes–whether it's monitoring the attack surface of hundreds of vendors or assessing the security of their own infrastructure. UpGuard is used by some of the world’s largest, fastest-growing, and most innovative companies.
The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organizations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.
Why are we hiring this role?
As the Public Relations Manager at UpGuard, you'll lead efforts to amplify the company's voice in cybersecurity through strategic media engagement. Your role will involve crafting compelling narratives, developing close relationships with key industry influencers, and driving impactful media coverage. By leveraging your deep media connections and expertise in corporate media relations, executive exposure, and crisis communications, you'll play a pivotal role in positioning UpGuard as a global leader in cyber risk management. Reporting to the Director of Brand Marketing, you'll have the opportunity to drive impactful communications initiatives, shape the company's narrative, and contribute to its growth with an emphasis on the ANZ region.
What you'll do:
- Cultivate close relationships with regional media in the tech, business and security space by proactively seeking media opportunities, responding to interview requests, drafting and sharing press statements, and providing resources to enhance media coverage.
- Coordinate and facilitate executive and internal industry expert participation in features, interviews, podcasts, and conferences.
- Support speaking engagements with talking points, QA preparation, presentation assistance, and coaching on effective communication techniques.
- Identify and craft compelling stories showcasing UpGuard's response to customer needs with innovative solutions addressing cyber threats.
- Design and manage a comprehensive awards program highlighting both our products and company achievements.
- Partner with field marketing to plan and occasionally execute key events in Australia, driving increased brand awareness.
- Establish partnerships with regional industry organizations within the cybersecurity space to maintain a top-of-mind presence among cybersecurity leaders and influencers.
- Oversee media monitoring, implement measurement strategies, and regularly report on the effectiveness of UpGuard's public relations efforts.
- Support crisis communications efforts by providing strategic counsel, drafting messaging with accuracy and sensitivity, and mitigating reputational risks during challenging situations.
What you'll bring:
- 5+ years of experience securing earned media coverage with top publications in tech and business in Australia and New Zealand.
- Proven track record working with top-tier media to drive impactful stories for B2B cybersecurity companies.
- Exceptional writing, editing, and presentation skills.
- Ability to think strategically, analyze data, and provide innovative PR solutions.
- Proficiency in leveraging digital PR platforms and tools.
- Skilled at planning, organizing, prioritizing and executing simultaneous projects and activities.
What will give you the edge?
- A finger on the pulse with B2B/SaaS/Security trends.
- Experience at a growth-stage SaaS/tech company.
- A background in investor relations.
What's in it for you?
- Hybrid or Remote: you choose. While we have offices in Sydney Hobart, we don’t mandate how often you need to be there. We focus on what you deliver, not where you deliver it from.
- Impact: Influence the direction and design of projects that push the boundaries of your field and see the impact of your work daily.
- Be part of an energetic team: Our team is highly collaborative, fostering a positive work environment that encourages creativity and innovation.
- We value work-life balance: We recognize the importance of maintaining balance and provide a supportive work environment that allows you to prioritize your personal life and well-being.
- Generous reward: We offer a competitive salary + equity
- Great perks: You won’t find table tennis tables or office mandates - we prefer to offer perks that support your overall well-being - including a lifestyle allowance, well-being program, WFH budget, personal learning development budget, generous leave benefits, and plenty more!
UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work, apply now to find out why!
As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.
For applications to positions in the United States, please note, at this time we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, DC or NV.
Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.
United States
New Zealand
India
United Kingdom
CA and US only
