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UpgradeUP

Sales Development Representative

Upgrade, Inc. is an American neobank founded in 2016 that offers credit and banking products to consumers, including fixed-rate credit cards, personal loans, rewards checking accounts, and credit monitoring tools.

Upgrade

Employee count: 1001-5000

Canada only

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Upgrade helps customers move in the right direction with affordable and responsible financial products. Since 2017, we’ve helped over 7.5 million customers access over $42 billion in consumer credit. With a relentless focus on improving our customers' financial well-being, we build products that put more money in their pocket and support their journey toward a better financial future. We’re backed by some of the most prominent technology investors and were most recently valued at $7.3B.

We’re consistently recognized for our collaborative and inclusive culture. Most recently, we were named one of the World’s Top Fintech Companies by CNBC, Best Places to Work by Built In, Best Places to Work by the San Francisco Business Times, America’s Greatest Workplaces by Newsweek, Best Startup Employer by Forbes, and Healthiest Employers by Phoenix Business Journal.

We’re looking for new team members who get excited about designing and delivering new and better products. Come join us and help build a better financial future for millions of people.

About the Role

We are seeking a driven, experienced Sales Development Representative (SDR) to join our Flex Pay team and help expand our footprint in the retail and non-travel sectors. As one of our first SDR hires, you will play a pivotal role in driving revenue growth by creating qualified opportunities, building trusted relationships, and fueling pipeline through a consultative, value-driven outreach approach.

This role is ideal for a self-starter who thrives in a fast-paced, entrepreneurial environment and is energized by the challenge of bringing innovative fintech solutions to market. Working closely with our sales team and leadership, you’ll help shape our prospecting motion and introduce FlexPay’s differentiated BNPL offering to enterprise and mid-market merchants.

What You’ll Do:

  • Build and manage a high-velocity prospecting engine across outbound channels (email, phone, LinkedIn, social) to generate qualified meetings.
  • Identify, research, and prioritize high-potential accounts and buyer personas across e-commerce, payments, and retail decision-makers (e.g., VPs of eCommerce, CFOs, and Heads of Payments).
  • Translate FlexPay’s BNPL value proposition into clear, compelling outreach that resonates with both technical and business stakeholders.
  • Qualify inbound interest to surface pain points, assess fit, and convert into high-quality pipeline.
  • Experiment with messaging, sequencing, and targeting to refine our early go-to-market motion.
  • Collaborate closely with Sales, Marketing, and Partnerships to align on ICP, narratives, and campaign execution.
  • Multi-thread into target accounts and nurture relationships with executives and key decision-makers.
  • Maintain CRM excellence — track activity, manage pipeline hygiene, and deliver accurate activity and meeting forecasts.

What we look for:

  • 1–3 years of B2B SDR/BDR experience in technology, fintech, or e-commerce SaaS.
  • Experience with payments, BNPL, or financial technology is a strong plus.
  • Proven track record of exceeding activity and meeting targets while generating qualified pipeline.
  • Fluent with modern sales tools (Salesforce, Slack, Builtwith Outreach/Salesloft, LinkedIn Sales Navigator,Zoominfo).
  • Strong written and verbal communicator — clear, confident, and persuasive.
  • Comfortable with cold calling, creative outbound, and tailoring messages to diverse audiences.
  • Self-motivated, goal-oriented, and comfortable with ambiguity in a high-growth environment.
    Curious, coachable, and energized by learning about fintech, retail, and emerging technologies.

What We Offer You:

  • Competitive salary and stock option plan
  • 100% paid coverage of medical, dental and vision insurance
  • Flexible PTO
  • Opportunities for professional growth and development
  • Paid parental leave
  • Health & wellness initiatives

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Upgrade does not accept unsolicited resumes from staffing agencies, search firms, or any third parties. Any resume submitted to any employee of Upgrade without a prior written agreement in place will be considered the property of Upgrade, and Upgrade will not be obligated to pay any referral or placement fee. Agencies must obtain advance written approval from Upgrade's Talent Acquisition department to submit resumes and only in conjunction with a valid, fully executed agreement. English is required for all positions, as it involves interacting with staff at Upgrade's offices worldwide.

About the job

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Posted on

Job type

Full Time

Experience level

Mid-level

Experience

1 year minimum

Location requirements

Hiring timezones

Canada +/- 0 hours

About Upgrade

Learn more about Upgrade and their company culture.

View company profile

Upgrade's journey began in August 2016, spearheaded by Renaud Laplanche, the visionary founder and former CEO of LendingClub, alongside a team of his former colleagues. The company officially launched its loan offerings in April 2017, quickly securing a significant $60 million in a Series A funding round. This initial success set the stage for a period of rapid innovation and growth. By April 2018, Upgrade unveiled a personal credit line, a novel hybrid product combining the features of a credit card and a personal loan, at the LendIt Conference in San Francisco. This was followed by the launch of the Upgrade Card in October 2019, a product designed to merge the broad acceptance of credit cards with the predictable payment structure of installment loans.

The company's innovative approach to consumer finance continued to attract significant investment and recognition. In June 2020, Upgrade achieved a $1 billion valuation following a Series D equity round led by Santander Group. The momentum continued, and by August 2021, a Series E funding round led by Koch Disruptive Technologies pushed its valuation to $3.3 billion. Just a month later, in September 2021, the Nilson Report distinguished Upgrade Card as the fastest-growing credit card in the United States. This rapid ascent was further underscored in November 2021 when Upgrade's valuation soared to $6.28 billion after a $280 million Series F funding round co-led by Coatue Management and DST Global. Expanding its offerings, Upgrade acquired the travel-focused Buy Now, Pay Later (BNPL) provider Uplift in July 2023 for $100 million, integrating travel financing into its diverse portfolio. Uplift was subsequently rebranded to Flex Pay in December 2024, signaling a new phase of growth and expanded opportunities for customers across the U.S. and Canada. Throughout its journey, Upgrade has remained committed to providing affordable and responsible credit, mobile banking, and payment products, helping millions of families manage their finances more effectively.

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