Digital Marketing Executive (Display)

General information

Reference

Publication start date

Publication end date

Post Description

Digital Marketing Executive

Closing date

23/05/2025

Vacancy location

Location

South West, Gloucestershire, Rosehill - Hybrid

Vacancy details

Job Profile

Communications and Marketing - Digital Marketing

Title

Digital Marketing Executive (Display)

Contract Type

Full Time

About us

About UCAS

UCAS is at the heart of connecting people to higher education.

UCAS is the world’s leading shared admissions service for higher education. We provide application services for UK universities and colleges as well as delivering a wide range of research, consultancy and advisory services to schools, colleges, careers services, professional bodies and employers.

We’re a successful and fast-growing organisation, which helps hundreds of thousands of people every year. We're committed to delivering a first-class service to all of our customers — they're at the heart of everything we do.

Business Unit description

Led by Dave Penney, Chief Communications and Marketing Officer. This broad business unit and incorporates the following functions:

• UCAS Media education and industry Sales

• Education and Industry Marketing

• Digital Marketing Operations

• Events

• Partnerships

• Apprenticeships

• Public Affairs, Press and Communications

• Insights

The business unit is set up to deliver against the objectives of UCAS charity and operate UCAS Media (UCAS’s commercial subsidiary) to help fund UCAS’s charitable operations. For the charity, our objective is to provide everyone with the information, advice and guidance they need to make informed decisions on their next steps. We deliver on this via our media ecosystem which consists of information, advice and guidance on ucas.com, our social media feeds across various channels, email, live events and webinars.

For UCAS Media, our business objective is to generate revenue through paid collaborations with higher education providers who wish to improve their position in the market, and commercial brands who want to reach students. All brands wishing to use our media ecosystem and insight services must align with our framework. All profits generated are gift aided to UCAS the charity and in turn fund the charitable objectives, such as our recent announcement that students in receipt of free school meals will no longer need to pay the UCAS application fee.

About the role

Contractual Hours

35.00

About the role

To support the sale, service, and delivery of UCAS’s rapidly growing display and programmatic proposition. The post holder will communicate with clients and UCAS sales teams to consult, build and optimise campaigns for the best results. The role will work closely with the client services team and digital operations teams to deliver a seamless product experience for our customers. The display team deliver hundreds of campaigns which are across the ucas.com estate inventory.

Key accountabilities:

• Work closely with Client Services to collate and interpret campaign briefs for upcoming campaigns, translating information into the ads manager.

• Use time management skills to manage a broad range of priorities, from campaign management to advising sales on inventory.

• Have a keen eye for detail, ensuring that campaigns are set up effectively and optimised for success.

• Support internal incoming media planning queries, technical questions and resolving issues in a timely manner.

• Use technical skills to identify ways to improve and escalate campaign success through targeting, set-up and optimisations.

You can find the full job description in the attached role profile below.

Skills, qualifications, and experience

• 1+ years’ experience of digital marketing related role.

• Effective planning, co-ordination, and time management skills.

• Process driven, logical thinker.

• Working knowledge of excel and manipulating data for reporting.

• Able to meet deadlines and perform under pressure.

• Proficient in communicating via email and face-to-face.

• Highly motivated to learn and grow.

• Good experience of using CRM.

• Desirable if Salesforce has been used before.

• Experience working on Google Ad Manager is favourable.

• Experience building programmatic display campaigns is favourable.

• Experience using Google Analytics is favourable.

Package

Salary - up to £25,000

• 30 days annual leave (plus 3 concessionary days over Christmas and your bank holidays!)

• Flexibility – UCAS positively supports Hybrid working for its employees, meaning you can work between home and the office in a way that suits you and the business and also has a comprehensive Flexible Working Policy

• A generous pension scheme

• Hundreds of high street discounts and offers with Perkbox

• Internal training and development

• Subsidised gym and café

• Be rewarded for going above and beyond with our ex-gratia bonus scheme and Celebrating U, our quarterly employee recognition scheme

• Dedicated volunteer employee networks promoting wellbeing, awareness and inclusion

Studies have shown that some groups of people are less likely to apply to a role unless they tick every box. At UCAS we recognise that talent comes in various forms and we are committed to delivering a fair and equitable recruitment process where applicants have an equal opportunity to demonstrate their skills. So, if you are interested in this vacancy, but don't necessarily meet every single point on the job description, please still apply.

If you have any questions and would like to find out more about the role before applying please email the Talent Acquisition team via [email protected] and one of us will be in touch.

Working Arrangements

Is fully remote working an option?

No

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