Marketing Assistant - Vietnam

Location: Vietnam; remote

Pay Rate: $4.50USD per hour

Contract: 37.5hours per week, 6 months (with potential to extend)

Hiring Manager: Hang Pham Recruiter: Frazer Morton

Please submit your CV and Cover Letter in English

First things first! What is Twinkl? What is Twinkl’s mission?

Twinkl is here to “help those who teach.” It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey.

Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value.

We have over a million resources, and new content is added every day. Don’t see what you need? Just ask! We make bespoke resources for our members as part of our world-class customer service promise to help those who teach.

We support educators and children across Chile and around the world, and we’re committed to transforming lives through education.

Whoever you are, whatever you teach, Twinkl is here for you!

The Role:

You’ll be responsible for helping to maintain and develop Twinkl’s brand awareness across Vietnam’s teaching communities. Your time will be spent working on creating content for our social media platforms, outreach, coming up with innovative ideas and new ways to engage with and grow these communities, and reaching people beyond them. You’ll be able to use your creativity to create innovative, engaging content to showcase our current Twinkl resources and products in inspirational and eye-catching ways to our followers.

Who are we looking for?

A natural marketeer, a charismatic and influencer-like individual. Someone who is relatable and can engage with your community of Vietnamese educators. An executive-focused, creative thinker, clever and witty - a natural marketeer who can spot and execute opportunities each day and who can lead, motivate and inspire others in the team to do the same. Whether this be through day-to-day activities, or leading on larger campaigns, we’re looking for a candidate who can deliver each time.

You will also possess an excellent command of written and spoken Vietnamese, while also being able to use different types of software to create appealing and eye-catching visual assets (like images and videos).

Someone outspoken, who can participate in activities ranging from webinars and live sessions with educational experts to reading sessions of Vietnamese e-books for children! Therefore, experience in primary and early education settings and/or in working with children is highly desirable!

Your weekly activity could include:

• Outreaching to other educational groups, influencers and partnerships
• Developing innovative ideas for marketing campaigns and projects
• Developing new ways to engage and grow different social media platforms
• Creating original social media content - engagement posts, assets, creative visuals, sharing user generated content, making videos, blogs etc.
• Developing new channels to market (like TikTok, Facebook, Instagram, Pinterest, Youtube, Zalo)

• Spotting trends within Vietnam and beyond, and being able to respond/pivot quickly to make the most of these trends.

• Interacting with customers on social media platforms, being the voice of Twinkl and offering advice and support where needed
• Building up the social media channels and increasing our following
• Copywriting for social media feed posts
• Scheduling content for publishing and creating product-launch campaigns
• Gathering insights from our community to share with your team

In this role, you will experience:

• Working in a fast-paced environment
• Opportunities to show innovation and work on self-directed social media projects
• Opportunities to develop graphic design skills for producing social media content
• Working with TikTok, Facebook, Instagram, Pinterest, Youtube, Zalo and having the opportunity to create new marketing channels on platforms we haven’t explored yet.
• Opportunities for career development and progression
• Learning use of new software and technologies

You’ll work with:

You’ll be part of the Vietnam team, a fast-growing and dynamic team who focus on developing the growth of Twinkl and creating teaching resources to help teachers and educators in Vietnam. We are a friendly and fun team who put innovation at the forefront of everything we do.

Requirements

To succeed in the role, you will:

• Have degree in Marketing, Communication or similar.
• Have a minimum of 5 years of working experience in Marketing role
• Have experience in education sector, especially in early years and primary education
• Have track record of successful marketing campaigns and running social media accounts
• Have a good understanding of Vietnam primary education system
• Have good network with educational organisations and influencers
• Have excellent written and verbal command of Vietnamese.
• Be super well-organised, able to work to tight deadlines and manage your time effectively
• Be highly motivated and responsible
• Be sensitive to trends
• Be a proactive communicator who thrives when working in a close-knit team.
• Be passionate about using social media to create strong and supportive communities.
• Be result-oriented. Deliver to high-standards of quality

Benefits

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process.
• Flexible working with opportunities to work from home.
• Twinkl are proud to be an Equal Opportunities Employer. We celebrate diversity within all of our teams and are committed to continuing to build an inclusive workplace for all. If you require a reasonable adjustment to the application/selection process to enable you to demonstrate your ability to perform the job requirements please include this at the foot of your covering letter. This will help us to understand any modifications we may need to make to support you throughout our selection process.
• Continuous Professional Development (CPD) - Our ever-evolving program includes: Monthly progression reviews, Twinkl’s Management Scheme, commercial awareness training, leadership coaching quads, career chats and mentoring.
• Collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world.

Our Recruitment Process: