Senior Graphic Designer

About Twine

We're a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. With over half a million registered freelancers and a growing roster of 35,000+ companies, we've become the comprehensive solution for freelancing.

Our Mission

At Twine, we recognise that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That's where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they're businesses or individual freelancers, to thrive in their creative endeavours.

About the Role

Our client, a company developing a new brand for pet supplements is seeking an experienced senior graphic designer to create their brand identity through an eye-catching logo design. This is an individual project with the potential for future branding tasks, requiring a few hours of commitment from the designer.

Responsibilities:

• Develop a visually appealing and memorable logo that effectively represents the brand's identity and resonates with the target audience (pet owners).
• Collaborate with the company's team to understand their vision, values, and objectives for the brand.
• Conduct market research to analyze industry trends, competitor branding, and target audience preferences.
• Explore various design concepts and present initial logo ideas with rationale and supporting design elements.
• Refine the selected logo design based on feedback and create variations for different applications (print, digital, etc.).

Requirements

• Senior-level experience in graphic design, with a strong portfolio showcasing logo design and branding projects.
• Excellent understanding of design principles, color theory, typography, and visual communication.
• Proficiency in industry-standard design software such as Adobe Illustrator, Photoshop, and InDesign.
• Strong conceptual and creative thinking abilities to develop unique and impactful designs.
• Ability to interpret brand messaging and translate it into visually compelling designs.