Senior Demand Generation Manager

About the role:

- Create and manage personalized, multi-channel campaigns (e.g., content, digital ads, direct mail, events) that engage our largest and most strategic customer accounts at different stages in their buyer’s journey.

- Work hand-in-hand with sales to align on account-specific engagement strategies that deepen relationships with decision-makers in key accounts.

- Continuously monitor, analyze and optimize campaign performance based on nuances of large accounts, performance data analysis, feedback from sales and cross-functional partners, and an understanding of our business.

- Establish robust experimentation with emphasis on building personalization programs at scale and own the experimentation feedback loop by analyzing results and sharing learnings.

- Deliver actionable insights to Sales and cross-functional teams based on account behavior, digital engagement, and analytics.

About you:
- You have 5+ years of B2B marketing experience, with demonstrated success in ABM program strategy and land and expand motions within enterprise accounts.

- You are an expert in stakeholder management across teams and can successfully partner with sales to devise and implement ABM strategies that deliver measurable, business-driven results.

- You have a customer-centric mindset with expertise in understanding the enterprise buyer journey and a passion for creating engaging campaigns that meet customers where they are.

- You are proficient with Salesforce, 6Sense, Marketo, and analytics/BI tools like Looker.

- Additional language proficiency of Japanese is desired but not mandatory.

Company Benefits and Perks:

We believe that the best solutions are developed by teams who embrace each other's unique experiences, skills, and abilities. We work hard to create a dynamic workforce where we encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

• Retirement Plans

• Medical, Dental and Vision Coverage

• Paid Time Off

• Paid Parental Leave

• Support for Community Involvement

We're serious about our commitment to a workplace where everyone can thrive and contribute to our industry-leading products and customer support, which is why we prohibit discrimination and harassment based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.