Tracify GmbH

Tracify GmbH, founded in 2018, emerged with a vision to revolutionize the e-commerce tracking landscape. It started when Marius Rudolf and Markus Rohm set out to create solutions that would empower businesses to navigate the complexities of marketing attribution in an online world increasingly laden with privacy regulations. With the onset of stringent GDPR compliance measures and the disruptive changes introduced by iOS 14.5, the need for transparent, accurate, and user-friendly tracking technologies became more crucial than ever. By 2021, they were joined by Marc Weindinger to scale Tracify's innovative offerings, highlighting the team’s dedication to delivering cutting-edge tracking technologies designed for modern marketing needs.

The company has developed a proprietary tracking technology that ensures users can accurately monitor customer interactions without infringing on privacy, complying fully with GDPR regulations. Tracify's platform allows businesses to track user behavior across devices and sessions, producing insights that inform marketing strategies effectively. It caters primarily to e-commerce and lead-generation businesses, aiming to minimize wasted marketing spend while maximizing customer acquisition efficiency. With a growing team of talented professionals, Tracify continues to enhance its offerings, introducing new features regularly and maintaining a commitment to exceptional customer support, thereby ensuring its place as a leader in AI-driven marketing attribution.